What Seth Godin thinks about product management

@seth-godin · 20 positions · On ppll ↗

Marketing author and daily blogger; founder of the altMBA and the Akimbo workshops, and author of books including Purple Cow and This Is Marketing.

Seth Godin did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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Only Seth Godin on product management. See everyone on product management

1 dated position, 2024, in their own words. Our reading of what Seth Godin has said — not written or endorsed by them.

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1. 26 Mar 2024

   Our readingNo business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one.

   Their wordsnobody has everyone as their customer. Nobody. Maybe the water company, but that's about it. Our goal cannot be to be for everyone. That we have to be for someone. The smallest viable audience, not the biggest possible audience.

   ↗Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021)youtube.com 1st of 16 in this recording