What Seth Godin thinks about empathy
Marketing author and daily blogger; founder of the altMBA and the Akimbo workshops, and author of books including Purple Cow and This Is Marketing.
Seth Godin did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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1 dated position, 2024, in their own words. Our reading of what Seth Godin has said — not written or endorsed by them.
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Their wordsIt means that you have to extend yourself with empathy to the person you're seeking to serve, to the person who the work is for. And you have to extend yourself not just through space, but through time into the future, announcing something that might or might not work. You don't know yet. That's what makes it creative. If you exert the emotional labor to do those two things, sometimes you will have a successful creative outcome. That's a choice.
↗Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021)youtube.com 11th of 16 in this recording