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Rory Sutherland

What Rory Sutherland thinks about management

@rory-sutherland · 16 positions · On ppll ↗

Rory Sutherland is vice chairman of Ogilvy UK, where he helped found the agency's behavioural science practice. He wrote Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life, and writes a column for The Spectator.

Rory Sutherland did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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Only Rory Sutherland on management. See everyone on management

3 dated positions, 2025, in their own words. Our reading of what Rory Sutherland has said — not written or endorsed by them.

3 positions so far — this page is not yet offered to search engines.

  1. Our readingPursuing efficiency pushes attention onto measurable factors and away from the psychological ones where the larger gains are available.

    Their wordsBut when you pursue efficiency generally you start looking at numerical or mechanical factors and of course in the process you disregard psychological factors where the greater gains may be found and so you focus too heavily on cost reduction and too little on value creation.

    ↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com 2nd of 16 in this recording

  3. Our readingCutting a job defined by its narrowest function destroys the tacit value that job was quietly creating.

    Their wordsthe dorman was doing multiple things, many of which were human and kind of tacit. Security would be one. You know, there are no vagrants to sleep in the doorway, hailing taxis, dealing with luggage, recognizing regular guests, providing status to the hotel. There are loads and loads of value creation components to that dorman which aren't captured in the open the door definition.

    ↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com 3rd of 16 in this recording

  5. Our readingGiving technologists and management consultants power over decisions optimises a business for something far from what its customers care about.

    Their wordsWhen you allow tech bros too much power over decision-making along with their running dog lackey in kind of management consultancy, you're optimizing for something which may be very very distant from what your real world customers really care about.

    ↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com 8th of 16 in this recording