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Pursuing efficiency pushes attention onto measurable factors and away from the psychological ones where the larger gains are available.

Drawn from what Rory Sutherland said

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What Rory Sutherland actually said

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  1. Rory Sutherland

    Rory Sutherland is vice chairman of Ogilvy UK

    But when you pursue efficiency generally you start looking at numerical or mechanical factors and of course in the process you disregard psychological factors where the greater gains may be found and so you focus too heavily on cost reduction and too little on value creation.

    Where this was said

    Watch from 0:03:56 plays here

    ↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com

    video · 2h 00m · spoken · machine transcript

    All 16 korrents from this recordingthis one is 2nd

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