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Efficiency gains in a growth-driven industry tend to be absorbed into even greater expansion rather than reducing net resource use.

Drawn from what Ketan Joshi said

Googleenergy

Cheaper means more, not less

What Ketan Joshi actually said

  1. Ketan Joshi Freelance climate and energy analyst in Oslo
    It is actually pretty likely that it was Google's efficiency actions that enabled their total energy consumption to increase.

Added to korrents 20 Sept 2026 · How quotes work · Something wrong? Tell us

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