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Efficiency gains in a growth-driven industry tend to be absorbed into even greater expansion rather than reducing net resource use.
Drawn from what Ketan Joshi said
What Ketan Joshi actually said
Word for word, with the source under each one. They did not write this page.
Freelance climate and energy analyst in Oslo
It is actually pretty likely that it was Google's efficiency actions that enabled their total energy consumption to increase.
Where this was said
↗Google’s exponential path to climate-wrecking digital bloatketanjoshi.co
All 3 korrents from this piecethis one is 1st
Added to korrents 1 Jul 2026 · How quotes work · Something wrong? Tell us
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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.