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Giving technologists and management consultants power over decisions optimises a business for something far from what its customers care about.

Drawn from what Rory Sutherland said

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What Rory Sutherland actually said

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  1. Rory Sutherland

    Rory Sutherland is vice chairman of Ogilvy UK

    When you allow tech bros too much power over decision-making along with their running dog lackey in kind of management consultancy, you're optimizing for something which may be very very distant from what your real world customers really care about.

    Where this was said

    Watch from 0:42:29 plays here

    ↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com

    video · 2h 00m · spoken · machine transcript

    All 16 korrents from this recordingthis one is 8th

Added to korrents 9 Dec 2025 · How quotes work · Something wrong? Tell us

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