What Rory Sutherland thinks about economists
Rory Sutherland is vice chairman of Ogilvy UK, where he helped found the agency's behavioural science practice. He wrote Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life, and writes a column for The Spectator.
Rory Sutherland did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
Filter economists · Newest first
Only Rory Sutherland on economists. See everyone on economists
1 dated position, 2025, in their own words. Our reading of what Rory Sutherland has said — not written or endorsed by them.
-
Their wordseconomists have this fantasy of the world of companies in direct competition driving down price and increasing efficiency while supplying the same thing which is based on a false premise that people know what they want to begin with. Now I would argue when you don't create differentiation, everybody suffers.
↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com 14th of 16 in this recording