What Rory Sutherland thinks about stock market

@rory-sutherland · 16 positions · On ppll ↗

Rory Sutherland is vice chairman of Ogilvy UK, where he helped found the agency's behavioural science practice. He wrote Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life, and writes a column for The Spectator.

Rory Sutherland did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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1 dated position, 2025, in their own words. Our reading of what Rory Sutherland has said — not written or endorsed by them.

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1. 9 Dec 2025

   Our readingThe shareholder value movement is incoherent, because it never says which shareholder or which time frame it is optimising for.

   Their wordsthe shareholder value movement is totally incoherent because over what time frame which shareholder is what are you optimizing for? It's a completely incoherent nonsense which is very very friendly to stock market analysts who want a ready supply of quarterly data

   ↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com 7th of 16 in this recording