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M.G. Siegler

M.G. Siegler

@mg-siegler · 55 positions · 1 change of mind · On ppll ↗

Technology writer of Spyglass, a newsletter about technology and media. Previously a reporter at TechCrunch and an investor at GV.

M.G. Siegler did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

The ideas M.G. Siegler's claims keep coming back to. The labels are ours; every quote is M.G. Siegler's own words.

The Vision Pro was a mistake, and Meta's lighter, cheaper headwear is the more sensible buy

Our label. 4 claims in M.G. Siegler's own words.

Apple made a mistake by launching the Vision Pro in its initial state.

  1. M.G. Siegler Technology writer of Spyglass Two and a half years ago, just weeks after the launch of the Vision Pro, it was clear to me that Apple had made a mistake. They simply had no business launching the product in that current state. Meta Unveils the Vision Pro Apple Should Have Shippedspyglass.org · 24 Sept 2026
    Their wordsTwo and a half years ago, just weeks after the launch of the Vision Pro, it was clear to me that Apple had made a mistake. They simply had no business launching the product in that current state.

    ↗Meta Unveils the Vision Pro Apple Should Have Shippedspyglass.org

    24 Sept 2026

Meta's VR Glasses, though imperfect, seem like a reasonable thing for consumers to buy, while the Vision Pro was not.

  1. M.G. Siegler Technology writer of Spyglass That is to say, while the Meta VR Glasses still aren't perfect, they at least seem like a reasonable thing for consumers to buy. The Vision Pro was not. Meta Unveils the Vision Pro Apple Should Have Shippedspyglass.org · 24 Sept 2026
    Their wordsThat is to say, while the Meta VR Glasses still aren't perfect, they at least seem like a reasonable thing for consumers to buy. The Vision Pro was not.

    ↗Meta Unveils the Vision Pro Apple Should Have Shippedspyglass.org

    24 Sept 2026

A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.

  1. M.G. Siegler Technology writer of Spyglass But I know that a $1,299 device seems about three times more enticing than a $3,699 version. And a 100 gram pair of glasses that you can slip on rather than a 700 gram brick that you strap on to your face sounds about seven times more enticing. Meta Unveils the Vision Pro Apple Should Have Shippedspyglass.org · 24 Sept 2026
    Their wordsBut I know that a $1,299 device seems about three times more enticing than a $3,699 version. And a 100 gram pair of glasses that you can slip on rather than a 700 gram brick that you strap on to your face sounds about seven times more enticing.

    ↗Meta Unveils the Vision Pro Apple Should Have Shippedspyglass.org

    24 Sept 2026

Meta appears to have turned the just-okay Quest into what sounds like a better version of Apple's Vision Pro.

  1. M.G. Siegler Technology writer of Spyglass Aside from out-Googling Google with their AI personal assistant Muse, it's arguably more impressive that Meta appears to have out-Apple'd Apple by turning the just-okay Quest into what sure sounds like a better version of the Vision Pro. Inklings #027 📧spyglass.org · 25 Sept 2026
    Their wordsAside from out-Googling Google with their AI personal assistant Muse, it's arguably more impressive that Meta appears to have out-Apple'd Apple by turning the just-okay Quest into what sure sounds like a better version of the Vision Pro.

    ↗Inklings #027 📧spyglass.org

    25 Sept 2026

Apple's Siri home device may be well priced, but it will not be a hit

Our label. 5 claims in M.G. Siegler's own words.

The HomeView's price of $299 feels reasonable for a thoughtfully designed and elegant looking home computer centerpiece.

  1. M.G. Siegler Technology writer of Spyglass $299 feels downright reasonable for what is clearly a thoughtfully designed and elegant looking home computer centerpiece. Chaos isn't a Pit. Chaos is a Countertop.spyglass.org · 14 Oct 2026
    Their words$299 feels downright reasonable for what is clearly a thoughtfully designed and elegant looking home computer centerpiece.

    ↗Chaos isn't a Pit. Chaos is a Countertop.spyglass.org

    14 Oct 2026

The HomeView may lead to a fairly confusing and perhaps far less performant product experience.

  1. M.G. Siegler Technology writer of Spyglass But I'm also going to guess this will lead to a fairly confusing and perhaps far less performant product experience. Chaos isn't a Pit. Chaos is a Countertop.spyglass.org · 14 Oct 2026
    Their wordsBut I'm also going to guess this will lead to a fairly confusing and perhaps far less performant product experience.

    ↗Chaos isn't a Pit. Chaos is a Countertop.spyglass.org

    14 Oct 2026

Apple's would-be 'HomePod Hub' device would make more sense if it launches alongside other home technology products via a deep partnership with a current player.

  1. M.G. Siegler Technology writer of Spyglass Apple's would-be 'HomePod Hub' device starts to make a lot more sense if it launches alongside a bunch of other technology products for the home – and the best way to do that, fast, is with a deep partnership with a current player. Apple's LG Home Partnership • HBO Max/Paramount+ Super Appspyglass.org · 7 Oct 2026
    Their wordsApple's would-be 'HomePod Hub' device starts to make a lot more sense if it launches alongside a bunch of other technology products for the home – and the best way to do that, fast, is with a deep partnership with a current player.

    ↗Apple's LG Home Partnership • HBO Max/Paramount+ Super Appspyglass.org

    7 Oct 2026

The HomeView product may have a lower price point than $499.

  1. M.G. Siegler Technology writer of Spyglass I had also been guessing a $499 price point, but given that it will be running on the two-generations-old A18 chip – the new Apple TV will have a newer chip? – which may again suggest that this product has been ready to roll for a while now, just waiting on Siri to get smart – it would seem to indicate a lower-price point. Apple's Long View on 'HomeView'spyglass.org · 12 Oct 2026
    Their wordsI had also been guessing a $499 price point, but given that it will be running on the two-generations-old A18 chip – the new Apple TV will have a newer chip? – which may again suggest that this product has been ready to roll for a while now, just waiting on Siri to get smart – it would seem to indicate a lower-price point.

    ↗Apple's Long View on 'HomeView'spyglass.org

    12 Oct 2026

The foldable iPhone Duo will be a big hit, because nobody matches Apple's software for it

Our label. 3 claims in M.G. Siegler's own words.

No other foldable phone maker matches Apple's software design for reimagining how a folding device should be used.

Mental modelDesign is how it works

  1. M.G. Siegler Technology writer of Spyglass But none can do what Apple does on the software front, reimagining how such a device should be used. Apple Unveils the CEO Handoffspyglass.org · 11 Sept 2026All korrents from this piece
    Their wordsBut none can do what Apple does on the software front, reimagining how such a device should be used.

    ↗Apple Unveils the CEO Handoffspyglass.org

    11 Sept 2026

In the race for personal AI agents, Meta is pulling ahead of a scattered Google

Our label. 5 claims in M.G. Siegler's own words.

Google is behind in the personal AI assistant space.

  1. M.G. Siegler Technology writer of Spyglass A year after it looked like Google had not only caught up in AI, but could run away with the game, we find a company that can't ship their latest flagship model, is far behind Anthropic and OpenAI in agentic coding, and has just been made to look foolish in the personal AI assistant space by Meta and Apple. Why Didn't Google Build Muse?spyglass.org · 21 Sept 2026
    Their wordsA year after it looked like Google had not only caught up in AI, but could run away with the game, we find a company that can't ship their latest flagship model, is far behind Anthropic and OpenAI in agentic coding, and has just been made to look foolish in the personal AI assistant space by Meta and Apple.

    ↗Why Didn't Google Build Muse?spyglass.org

    21 Sept 2026

As a product, Meta's Muse is better than Google's Gemini Spark, setting aside the underlying models and capabilities.

  1. M.G. Siegler Technology writer of Spyglass Third, and by far the biggest problem for Gemini Spark is simply that Muse is better. I'm not even speaking about the underlying models and capabilities here, just the products. Why Didn't Google Build Muse?spyglass.org · 21 Sept 2026
    Their wordsThird, and by far the biggest problem for Gemini Spark is simply that Muse is better. I'm not even speaking about the underlying models and capabilities here, just the products.

    ↗Why Didn't Google Build Muse?spyglass.org

    21 Sept 2026

Google has multiple competing personal AI assistant products.

  1. M.G. Siegler Technology writer of Spyglass Second, related, is that Google once again clearly has competing products in the space. Say hello to 'CC', which is not Gemini Spark, but another agentic product that Google is working on. Why Didn't Google Build Muse?spyglass.org · 21 Sept 2026
    Their wordsSecond, related, is that Google once again clearly has competing products in the space. Say hello to 'CC', which is not Gemini Spark, but another agentic product that Google is working on.

    ↗Why Didn't Google Build Muse?spyglass.org

    21 Sept 2026

As AI assistants become more agentic and take real actions, competitive advantage shifts toward platforms with deeper personal-data access.

Mental modelMoats

  1. M.G. Siegler Technology writer of Spyglass But as workflows move more agentic - i.e. you want to use AI to take more actual actions - the advantage quickly shifts towards Meta. Meta's Amusing Musespyglass.org · 16 Sept 2026All korrents from this piece
    Their wordsBut as workflows move more agentic - i.e. you want to use AI to take more actual actions - the advantage quickly shifts towards Meta.

    ↗Meta's Amusing Musespyglass.org

    16 Sept 2026

Meta may be remembered as an AI company rather than a social media company in the future.

  1. M.G. Siegler Technology writer of Spyglass As impossible as it seems now, maybe in 50 years we'll remember Meta as the AI company and not the social media company. The M-pire Strikes Backspyglass.org · 24 Sept 2026
    Their wordsAs impossible as it seems now, maybe in 50 years we'll remember Meta as the AI company and not the social media company.

    ↗The M-pire Strikes Backspyglass.org

    24 Sept 2026

Always-listening AI and ads in chatbots risk a backlash as anti-tech sentiment grows

Our label. 4 claims in M.G. Siegler's own words.

AI features that passively listen to and record a user's surroundings will provoke public backlash.

  1. M.G. Siegler Technology writer of Spyglass But still! It's sort of wild that Apple is pushing forward with this given the obvious backlash it will garner. The Apple Event Smelled of a Rich Mahoganyspyglass.org · 10 Sept 2026All korrents from this piece
    Their wordsBut still! It's sort of wild that Apple is pushing forward with this given the obvious backlash it will garner.

    ↗The Apple Event Smelled of a Rich Mahoganyspyglass.org

    10 Sept 2026

Streaming is re-bundling like cable did, and ads will creep into every tier

Our label. 3 claims in M.G. Siegler's own words.

The unbundling of cable television was always going to be followed by a re-bundling of streaming services.

Mental modelSecond-order thinking

  1. M.G. Siegler Technology writer of Spyglass The great un-bundling of cable was always going to lead to a re-bundling of streaming. It's simply too expensive and too chaotic without a more central hub. Inklings #026 📧spyglass.org · 18 Sept 2026All korrents from this piece
    Their wordsThe great un-bundling of cable was always going to lead to a re-bundling of streaming. It's simply too expensive and too chaotic without a more central hub.

    ↗Inklings #026 📧spyglass.org

    18 Sept 2026

It feels inevitable that ads will eventually creep into all tiers of streaming services, even Apple's.

  1. M.G. Siegler Technology writer of Spyglass But it also feels inevitable that ads will creep into all tiers eventually. Death. Taxes. Ads. Everywhere. (Even Apple.) Inklings #027 📧spyglass.org · 25 Sept 2026
    Their wordsBut it also feels inevitable that ads will creep into all tiers eventually. Death. Taxes. Ads. Everywhere. (Even Apple.)

    ↗Inklings #027 📧spyglass.org

    25 Sept 2026

For streaming services, a large back catalog matters more for reducing subscriber churn than for boosting sign-up numbers.

Mental modelLock-in and switching costs

  1. M.G. Siegler Technology writer of Spyglass I'm not sure they fully understood that it wasn't really about juicing their numbers, but about churn prevention. Apple TV Dethrones HBOspyglass.org · 15 Sept 2026All korrents from this piece
    Their wordsI'm not sure they fully understood that it wasn't really about juicing their numbers, but about churn prevention.

    ↗Apple TV Dethrones HBOspyglass.org

    15 Sept 2026

Complex and political films do not draw at today's box office, and some belong straight on streaming

Our label. 3 claims in M.G. Siegler's own words.

Political satire films like 'Digger' are not the type of movie that does well at the box office in the 2020s.

  1. M.G. Siegler Technology writer of Spyglass This is just not the type of movie that does well at the box office in the 2020s. Maybe that's sad, but it's no less true. Warner Bros Digs One Final Box Office Craterspyglass.org · 4 Oct 2026
    Their wordsThis is just not the type of movie that does well at the box office in the 2020s. Maybe that's sad, but it's no less true.

    ↗Warner Bros Digs One Final Box Office Craterspyglass.org

    4 Oct 2026