korrents

korrents · piece

Meta's Amusing Muse

M.G. Siegler · 16 Sept 2026 · spyglass.org

2 korrents from this piece

M.G. Siegler did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. Injecting ads into the current paradigm with AI chatbots runs a pretty high risk of backfiring.
  2. But as workflows move more agentic - i.e. you want to use AI to take more actual actions - the advantage quickly shifts towards Meta.