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Apple TV Dethrones HBO

M.G. Siegler · 15 Sept 2026

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  1. Award shows remain mostly silly and subjective, but they're an interesting directional proxy for power in the various industries
  2. I'm not sure they fully understood that it wasn't really about juicing their numbers, but about churn prevention.
  3. While the average overall quality of Apple's shows are higher than those on Netflix or Prime Video, they still don't have the type of 'A+' content that HBO was regularly pumping out at their peak.

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