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April Dunford

What April Dunford thinks about product management

@april-dunford · 9 positions · On ppll ↗

Positioning consultant for B2B technology companies and author of Obviously Awesome (2019) and Sales Pitch (2023).

April Dunford did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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Only April Dunford on product management. See everyone on product management

6 dated positions, 2024 to 2026, in their own words. Our reading of what April Dunford has said — not written or endorsed by them.

  1. Our readingA company's point of view on the future is not the same thing as its product vision.

    Their wordsA point of view isn’t the same thing as your product vision.

    ↗In the Age of AI, You Need a Point of Viewaprildunford.substack.com 1st of 3 in this piece

  3. Our readingCustomers only pay today's dollars for today's product, however compelling the vision.

    Their wordsBut customers will ultimately only give you today’s dollars for today’s product.

    ↗In the Age of AI, You Need a Point of Viewaprildunford.substack.com 2nd of 3 in this piece

  5. Our readingA company's point of view should be rooted in what it can do better than any other vendor in its market.

    Their wordsIn general, your point of view should be rooted in what you can do better than any other vendor in the market.

    ↗In the Age of AI, You Need a Point of Viewaprildunford.substack.com 3rd of 3 in this piece

  6. 17 months earlier

  7. Our readingIn B2B tech, product features are often very hard for competitors to copy.

    Their wordsIn B2B Tech, it is often VERY hard to copy product features

    ↗What to do When a Competitor Liesaprildunford.substack.com 1st of 2 in this piece

  8. 4 months earlier

  9. Our readingPositioning cannot fix a truly undifferentiated product.

    Their wordsPositioning can’t fix your crummy product.

    ↗The "No Differentiation" Illusionaprildunford.substack.com 2nd of 3 in this piece

  11. Our readingPositioning is not a band-aid for a weak product.

    Their wordsPositioning isn’t a band-aid we slap on a weak product to prop it up in the market.

    ↗The "No Differentiation" Illusionaprildunford.substack.com 3rd of 3 in this piece