In the Age of AI, You Need a Point of View

April Dunford · 11 Jun 2026

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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

Our reading
A company's point of view on the future is not the same thing as its product vision.

Their wordsA point of view isn’t the same thing as your product vision.
Our reading
Customers only pay today's dollars for today's product, however compelling the vision.

Their wordsBut customers will ultimately only give you today’s dollars for today’s product.
Our reading
A company's point of view should be rooted in what it can do better than any other vendor in its market.

Their wordsIn general, your point of view should be rooted in what you can do better than any other vendor in the market.

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