What April Dunford thinks about behavioural science

@april-dunford · 9 positions · On ppll ↗

Positioning consultant for B2B technology companies and author of Obviously Awesome (2019) and Sales Pitch (2023).

April Dunford did not write this page.

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Only April Dunford on behavioural science. See everyone on behavioural science

1 dated position, 2024, in their own words. Our reading of what April Dunford has said — not written or endorsed by them.

1 position so far — this page is not yet offered to search engines.

1. 19 Sept 2024

   Our readingB2B purchases differ from consumer ones because the champion must justify the choice to others and bears the consequences.

   Their wordsIn any reasonably-sized B2B deal, the champion has to justify the deal to someone else, and there are consequences for making a bad choice.

   ↗The "No Differentiation" Illusionaprildunford.substack.com 1st of 3 in this piece