What April Dunford thinks about ideas vs execution
Positioning consultant for B2B technology companies and author of Obviously Awesome (2019) and Sales Pitch (2023).
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1 dated position, 2025, in their own words. Our reading of what April Dunford has said — not written or endorsed by them.
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Our readingThe easiest thing for a competitor to do is pretend to have the same capabilities you have.
Their wordsIn the real world, the easiest thing for a competitor to do is pretend to have the same capabilities as you have.
↗What to do When a Competitor Liesaprildunford.substack.com 2nd of 2 in this piece