korrents

korrents · piece

The "No Differentiation" Illusion

April Dunford · 19 Sept 2024

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April Dunford did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. Our reading

    B2B purchases differ from consumer ones because the champion must justify the choice to others and bears the consequences.

    Their wordsIn any reasonably-sized B2B deal, the champion has to justify the deal to someone else, and there are consequences for making a bad choice.

  2. Our reading

    Positioning cannot fix a truly undifferentiated product.

    Their wordsPositioning can’t fix your crummy product.

  3. Our reading

    Positioning is not a band-aid for a weak product.

    Their wordsPositioning isn’t a band-aid we slap on a weak product to prop it up in the market.

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The other pieces are the ones whose claims are worded most like this one's. That measures language, not agreement: they may argue the opposite.