What Albert Cheng thinks about investing
Head of growth at Chess.com, previously growth and monetization lead at Grammarly and Duolingo and a product manager at Google.
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1 dated position, 2025, in their own words. Our reading of what Albert Cheng has said — not written or endorsed by them.
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Their wordsI think if you have especially a B2B feature where you may have some lock in reverse trials can be super powerful. You just want to get people in there. You don't need to ask for their credit card because they're using your CRM or they're investing quite a lot of time in like building out, you know, material and content. And so by the time that window drops, you actually like feel, oh man, I probably should keep this and and start paying. I think for a lot of consumer products, it's a little bit harder for that to work. And so I've typically seen more just normal free trials be be the norm.
↗Finding hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)youtube.com 8th of 26 in this recording