The genuinely new idea in a product will probably fail; its job is to give people a reason to try the product at all.

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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.

• The job of a design group is to try to shoot down every new idea; the ones that survive the attempt are probably the good ones. AHAnders Hejlsberg13 May 2026similar wording
• If the people a product is designed for cannot generally agree that the design is good, it is not good. JZJulie Zhuo16 Nov 2023similar wording
• A founder who picks an idea because the market wants it will give up, because nobody can persist at something that was never important to them. ASAravind Srinivas19 Jun 2024similar wording
• A new technology is judged against perfection rather than against the thing it would replace, which is why it always comes up short. PBPaul Bloom20 Jul 2026similar wording
• A model can produce version two of a product that already exists, but the genuinely new version one still has to be made by people. TFTony Fadell7 Jun 2026similar wording

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