New ideas usually fail outright or require drastic changes before they can succeed.

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• The genuinely new idea in a product will probably fail; its job is to give people a reason to try the product at all. MPMark Pincus14 Jun 2026similar wordingFounder and former CEO of Zynga
• A good idea often fails to spread not for lack of merit but because no convenient way exists to implement it. SRScott Rao7 Jun 2026similar wordingCoffee consultant and author of books on espresso
• The final obstacle to any new technology is resistance to change, so you have to deliver an overwhelming amount of progress to get the change through. TKTravis Kalanick14 Aug 2026similar wordingCo-founder and former chief executive of Uber
• The ideas that end up mattering sound stupid at first, because that is where the value is locked up; copying the best with a tweak never works. DHDavid Heinemeier Hansson26 Jul 2026similar wordingCreator of Ruby on Rails, CTO of 37signals
• The job of a design group is to try to shoot down every new idea; the ones that survive the attempt are probably the good ones. AHAnders Hejlsberg13 May 2026similar wordingDanish software engineer and Microsoft technical fellow

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