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← The experimentation system — a growth model and correct…
17 connected korrents · 15 moments on record from 26 Aug 2022 to 3 Sept 2026.
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design
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simplicity Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: The experimentation system — a growth model and correct instrumentation — matters more than any individual experiment. The experimentation system — a growth model and correct instrumentation — matters more than any individual experiment. Last stated 11 months ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: Steady experimentation is what a growth team controls, but the step changes come from outside waves the company did not create and would be foolish to ignore. — tap to centre the map on it Steady experimentation is what a growth team controls, but the step changes come from outside waves the company did not create and would be foolish to ignore. Last stated 11 months ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: A growth model that works today still has to be evolved by overlaying other growth models on top of it. — tap to centre the map on it A growth model that works today still has to be evolved by overlaying other growth models on top of it. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: If every growth initiative is an experiment, the team has a paralysing disease rather than a process. — tap to centre the map on it If every growth initiative is an experiment, the team has a paralysing disease rather than a process. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A startup does not need a growth team to start growing, because the first wave of growth has to be founder-led. — tap to centre the map on it A startup does not need a growth team to start growing, because the first wave of growth has to be founder-led. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: Most real economic growth comes from scientific and technological progress, so the AI that matters is the one that significantly increases the rate of scientific discovery. — tap to centre the map on it Most real economic growth comes from scientific and technological progress, so the AI that matters is the one that significantly increases the rate of scientific discovery. Last stated 2 years ago
18 Mar 2024
SA
Sam Altman — holds since 2024-03-18 — tap for who they are
Same subject: An invention only matters when the principle, a workable design and an economically viable use for it all arrive together; the idea on its own changes nothing. — tap to centre the map on it An invention only matters when the principle, a workable design and an economically viable use for it all arrive together; the idea on its own changes nothing. Last stated 4 years ago
26 Aug 2022
BD
Bret Devereaux — holds since 2022-08-26 — tap for who they are
Same subject: The model is table stakes; evaluation and metrics are the strategic moat, and they should be built before the technology. — tap to centre the map on it The model is table stakes; evaluation and metrics are the strategic moat, and they should be built before the technology. Last stated a month ago
3 Aug 2026
DD
Dmitri Dolgov — holds since 2026-08-03 — tap for who they are
Same subject: What you have to invent is the whole system around a product, including how it is sold, bought and installed, not the one piece people remember. — tap to centre the map on it What you have to invent is the whole system around a product, including how it is sold, bought and installed, not the one piece people remember. Last stated 3 months ago
7 Jun 2026
TF
Tony Fadell — holds since 2026-06-07 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. — tap to centre the map on it A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. Last stated a year ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: A computer meant for anyone has to be understandable without a manual, and it has to be friendly. — tap to centre the map on it A computer meant for anyone has to be understandable without a manual, and it has to be friendly. Last stated 3 weeks ago
14 Aug 2026
SK
Susan Kare — holds since 2026-08-14 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated a month ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A founder cannot delegate judgment: the chief executive has to make the decision that makes sense to them, however much momentum the alternative has. — tap to centre the map on it A founder cannot delegate judgment: the chief executive has to make the decision that makes sense to them, however much momentum the alternative has. Last stated a month ago
7 Aug 2026
MH
Max Hodak — holds since 2026-08-07 — tap for who they are
Same subject: A founder needs ambition rather than a sense of duty, because a startup is grueling enough that dutifulness will not carry anyone through it. — tap to centre the map on it A founder needs ambition rather than a sense of duty, because a startup is grueling enough that dutifulness will not carry anyone through it. Last stated 4 days ago
3 Sept 2026
PG
Paul Graham — holds since 2026-09-03 — tap for who they are
Same subject: After a decade of Swiss minimalism, design is about to swing back to something far more expressive. — tap to centre the map on it After a decade of Swiss minimalism, design is about to swing back to something far more expressive. Last stated 11 months ago
16 Oct 2025
DF
Dylan Field — holds since 2025-10-16 — tap for who they are
Same subject: AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. — tap to centre the map on it AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much. Last stated a month ago
26 Jul 2026
DH
David Heinemeier Hansson — holds since 2026-07-26 — tap for who they are
Same subject: Better design does not mean more design: the most obvious designs are often invisible. — tap to centre the map on it Better design does not mean more design: the most obvious designs are often invisible. Last stated 3 years ago
16 Nov 2023
JZ
Julie Zhuo — holds since 2023-11-16 — tap for who they are
At the centre
The experimentation system — a growth model and correct instrumentation — matters more than any individual experiment.
Holds AC Albert ChengRead this korrent →
Steady experimentation is what a growth team controls, but the step changes come from outside waves the company did not create and would be foolish to ignore.
Holds AC Albert Cheng
A growth model that works today still has to be evolved by overlaying other growth models on top of it.
Holds EV Elena Verna
If every growth initiative is an experiment, the team has a paralysing disease rather than a process.
Holds EV Elena Verna
A startup does not need a growth team to start growing, because the first wave of growth has to be founder-led.
Holds EV Elena Verna
Most real economic growth comes from scientific and technological progress, so the AI that matters is the one that significantly increases the rate of scientific discovery.
Holds
An invention only matters when the principle, a workable design and an economically viable use for it all arrive together; the idea on its own changes nothing.
Holds BD Bret Devereaux
The model is table stakes; evaluation and metrics are the strategic moat, and they should be built before the technology.
Holds DD Dmitri Dolgov
What you have to invent is the whole system around a product, including how it is sold, bought and installed, not the one piece people remember.
Holds TF Tony Fadell
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds JZ Julie Zhuo
A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem.
Holds RV Rahul Vohra
A computer meant for anyone has to be understandable without a manual, and it has to be friendly.
Holds SK Susan Kare
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A founder cannot delegate judgment: the chief executive has to make the decision that makes sense to them, however much momentum the alternative has.
Holds MH Max Hodak
A founder needs ambition rather than a sense of duty, because a startup is grueling enough that dutifulness will not carry anyone through it.
Holds
After a decade of Swiss minimalism, design is about to swing back to something far more expressive.
Holds DF Dylan Field
AI acceleration threatens 'less software': without the constraint of scarce hours, even 37signals will likely build too much.
Holds
Better design does not mean more design: the most obvious designs are often invisible.
Holds JZ Julie Zhuo