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Selling an add-on to an existing ecosystem is easier than launching a stand-alone product because of built-in discovery and lower complexity.
Drawn from what Rob Walling said
What Rob Walling actually said
- Rob Walling Bootstrapper and investor
It's much easier to sell an add-on to an existing ecosystem like a WordPress plugin, a Shopify app, a Heroku add-on - they're usually small things to build, relatively inexpensive for customers to purchase, and you have built-in discovery through the plugin repository or app store.
Added to korrents 24 Oct 2026 · How quotes work · Something wrong? Tell us
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