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Selling a product, including to developers, means focusing on the customer's desired outcome, not your feature list.
Drawn from what Rohini Pandhi said
What Rohini Pandhi actually said
- Rohini Pandhi Product leader: over seven years at Square/Block on payments
As new users visit your website or learn about your product, they are in search of a solution to their problem. So focus on their desired outcome, not your own list of features. Remember, it’s not about you.
Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us
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