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Their wordsThe strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan - one that only requires a single traffic channel.
Their wordsIt's much easier to sell an add-on to an existing ecosystem like a WordPress plugin, a Shopify app, a Heroku add-on - they're usually small things to build, relatively inexpensive for customers to purchase, and you have built-in discovery through the plugin repository or app store.
Their wordsBut the other side of the SaaS coin is that there's a long ramp to any kind of substantial revenue, which is why I recommend you complete steps 1 and 2 before moving to this step.
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