Marketing channels do not settle onto a plateau; after the S-curve they sag, which is why the shape is an elephant and not an S.

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• Every scientific field eventually exhausts itself: progress within a paradigm follows an S-curve and then runs out. JRJosé Luis Ricón20 Jun 2020similar wording
• The scaling curve really is S-shaped, but there are at least two cycles left in it, which means models sixteen times smarter and all knowledge work subsumed. SYSteve Yegge11 Mar 2026similar wording
• A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it. RVRahul Vohra23 Mar 2025similar wording
• Every question about stalled growth reduces to whether the customer is actually getting the value you promised. JCJason Cohen25 Jan 2026similar wording
• Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. JCJason Cohen25 Jan 2026similar wording

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