Marketing channels do not settle onto a plateau; after the S-curve they sag, which is why the shape is an elephant and not an S.

Added to korrents 7 Sept 2026 · How quotes work · Something wrong? Tell us

Shared subject first, then similar wording. They may agree or disagree.

• Every scientific field eventually exhausts itself: progress within a paradigm follows an S-curve and then runs out. JRJosé Luis Ricón20 Jun 2020
• The scaling curve really is S-shaped, but there are at least two cycles left in it, which means models sixteen times smarter and all knowledge work subsumed. SYSteve Yegge11 Mar 2026
• By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works. ACAndrew Chen6 Feb 2024
• A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it. RVRahul Vohra23 Mar 2025
• Every question about stalled growth reduces to whether the customer is actually getting the value you promised. JCJason Cohen25 Jan 2026

See this claim on the map