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← Finding the right customer starts from asking who would be weird not to buy, given what is on their to-do list.

17 connected korrents · 17 moments from 21 Jan 2023 to 30 Oct 2026.

Everything filed under customer demand customer demand Everything filed under innovation innovation Everything filed under mental models mental models Everything filed under social media social media Everything filed under behavioural science behavioural science Everything filed under design design Everything filed under physics physics Everything filed under startups startups Same subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subject Read this korrent: Finding the right customer starts from asking who would be weird not to buy, given what is on their to-do list. Finding the right customer starts fromasking who would be weird not to buy,given what is on their to-do list. Last stated a year ago 22 Aug 2025 RS Rob Snyder — holds since 2025-08-22 — tap for who they are Same subject: Buying a specific product is weird and rare, not a common thing. — tap to centre the map on it Buying a specific product is weirdand rare, not a common thing. Last stated 6 months ago 25 Apr 2026 RS Rob Snyder — holds since 2026-04-25 — tap for who they are Same subject: Demand is so hard to conjure that founders should find it and choose their tactics from the demand side. — tap to centre the map on it Demand is so hard to conjure thatfounders should find it and choosetheir tactics from the demand side. Last stated a year ago 12 Sept 2025 RS Rob Snyder — holds since 2025-09-12 — tap for who they are Same subject: Listening to customers is invaluable, but you should not build the thing they asked you for. — tap to centre the map on it Listening to customers isinvaluable, but you should not buildthe thing they asked you for. Last stated 6 months ago 26 Apr 2026 ES Evan Spiegel — holds since 2026-04-26 — tap for who they are CP Colin Percival — holds since 2025-09-01 — tap for who they are Same subject: Recognizing how weird it is for someone to buy something changes how you behave. — tap to centre the map on it Recognizing how weird it is forsomeone to buy something changes howyou behave. Last stated 6 months ago 1 May 2026 RS Rob Snyder — holds since 2026-05-01 — tap for who they are Same subject: Asking what someone would pay for right now finds demand only some of the time. — tap to centre the map on it Asking what someone would pay forright now finds demand only some ofthe time. Last stated 4 weeks ago 9 Oct 2026 RS Rob Snyder — holds since 2026-10-09 — tap for who they are Same subject: A purchase is not caused by convincing someone to want your product. — tap to centre the map on it A purchase is not caused byconvincing someone to want yourproduct. Last stated a week ago 30 Oct 2026 RS Rob Snyder — holds since 2026-10-30 — tap for who they are Same subject: A business should not have customers it cannot afford to lose; if you could lose a hundred at random and be fine, you have a good business. — tap to centre the map on it A business should not have customersit cannot afford to lose; if youcould lose a hundred at random andbe fine, you have a good business. Last stated 9 months ago 15 Feb 2026 JF Jason Fried — holds since 2026-02-15 — tap for who they are Same subject: Many people ruin themselves buying gadgets they value for clever design more than real use — tap to centre the map on it Many people ruin themselves buyinggadgets they value for clever designmore than real use AS Adam Smith — holds since c. 1759–1777 — tap for who they are Same subject: "Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible. — tap to centre the map on it "Lots of anonymous people worked itout by trial and error" is never thereal story of an invention: oncloser investigation, identifiablepeople always turn out to beresponsible. Last stated 3 years ago 25 Oct 2023 AH Anton Howes — holds since 2023-10-25 — tap for who they are Same subject: A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves. — tap to centre the map on it A capability existing is not thesame as a capability being absorbed:how fast a technology changes theworld is not set by how fast thetechnology improves. Last stated 4 months ago 21 Jul 2026 RT Ruxandra Teslo — holds since 2026-07-21 — tap for who they are Same subject: A cash-flowing core business can fund long-term speculative R&D in a way no venture capitalist would ever support. — tap to centre the map on it A cash-flowing core business canfund long-term speculative R&D in away no venture capitalist would eversupport. Last stated 7 months ago 12 Apr 2026 ES Evan Spiegel — holds since 2026-04-12 — tap for who they are Same subject: A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing. — tap to centre the map on it A business book tends to see everyproblem through its author's trade:a salesperson's solves everythingwith sales, a marketer's withmarketing. Last stated 10 months ago 18 Jan 2026 TL Tobias Lütke — holds since 2026-01-18 — tap for who they are Same subject: A business can be thought of as a factory that produces case studies. — tap to centre the map on it A business can be thought of as afactory that produces case studies. Last stated 6 months ago 25 Apr 2026 RS Rob Snyder — holds since 2026-04-25 — tap for who they are Same subject: A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend. — tap to centre the map on it A business's only real competitionis its own costs, not thealternatives on the market, becausestaying in business means makingmore than you spend. Last stated 9 months ago 15 Feb 2026 JF Jason Fried — holds since 2026-02-15 — tap for who they are Same subject: A dominant platform is more fragile than it looks, because pushing users far enough makes even the locked-in ones leave. — tap to centre the map on it A dominant platform is more fragilethan it looks, because pushing usersfar enough makes even the locked-inones leave. Last stated 2 years ago 7 Oct 2024 CD Cory Doctorow — holds since 2023-01-21 — tap for who they are MW Molly White — holds since 2024-10-07 — tap for who they are Same subject: A food’s value should not be set by the attention it gets on social media. — tap to centre the map on it A food’s value should not be set bythe attention it gets on socialmedia. Last stated 2 years ago 12 Dec 2024 YO Yotam Ottolenghi — holds since 2024-12-12 — tap for who they are Same subject: A growing fraction of social media is AI slop influencers being replied to by bots — an echo of an echo of an echo. — tap to centre the map on it A growing fraction of social mediais AI slop influencers being repliedto by bots — an echo of an echo ofan echo. Last stated 2 months ago 23 Aug 2026 FC François Chollet — holds since 2026-08-23 — tap for who they are
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At the centre Finding the right customer starts from asking who would be weird not to buy, given what is on their to-do list. Last stated 22 Aug 2025 · a year ago Holds Rob Snyder Read this korrent →