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← Asking what someone would pay for right now finds demand only some of the time.
17 connected korrents · 17 moments from 21 Jan 2023 to 25 Oct 2026.
Everything filed under customer demand
customer demand
Everything filed under innovation
innovation
Everything filed under mental models
mental models
Everything filed under social media
social media
Everything filed under agency
agency
Everything filed under behavioural science
behavioural science
Everything filed under startups
startups
Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject
Read this korrent: Asking what someone would pay for right now finds demand only some of the time.
Asking what someone would pay for right now finds demand only some of the time.
Last stated 4 weeks ago
9 Oct 2026
RS
Rob Snyder — holds since 2026-10-09 — tap for who they are
Same subject: In the ways people show up online, the better question is what they can offer someone rather than what they can ask of that person. — tap to centre the map on it
In the ways people show up online, the better question is what they can offer someone rather than what they can ask of that person.
Last stated 7 months ago
25 Mar 2026
FG
Flora Guo — holds since 2026-03-25 — tap for who they are
Same subject: Demand does not need to be painful, only something a person is trying to do and cannot do yet. — tap to centre the map on it
Demand does not need to be painful, only something a person is trying to do and cannot do yet.
Last stated 4 months ago
29 Jun 2026
RS
Rob Snyder — holds since 2026-06-29 — tap for who they are
Same subject: Demand may not be visible from the outside and may only be knowable from the inside. — tap to centre the map on it
Demand may not be visible from the outside and may only be knowable from the inside.
Last stated 4 weeks ago
9 Oct 2026
RS
Rob Snyder — holds since 2026-10-09 — tap for who they are
Same subject: Trying to conjure demand tends to produce nothing, while found demand gets an immediate reaction. — tap to centre the map on it
Trying to conjure demand tends to produce nothing, while found demand gets an immediate reaction.
Last stated a year ago
12 Sept 2025
RS
Rob Snyder — holds since 2025-09-12 — tap for who they are
Same subject: Finding the right customer starts from asking who would be weird not to buy, given what is on their to-do list. — tap to centre the map on it
Finding the right customer starts from asking who would be weird not to buy, given what is on their to-do list.
Last stated a year ago
22 Aug 2025
RS
Rob Snyder — holds since 2025-08-22 — tap for who they are
Same subject: Early on, test willingness to transact rather than willingness to pay. — tap to centre the map on it
Early on, test willingness to transact rather than willingness to pay.
Last stated 2 weeks ago
25 Oct 2026
RS
Rob Snyder — holds since 2026-10-25 — tap for who they are
Same subject: Demand is so hard to conjure that founders should find it and choose their tactics from the demand side. — tap to centre the map on it
Demand is so hard to conjure that founders should find it and choose their tactics from the demand side.
Last stated a year ago
12 Sept 2025
RS
Rob Snyder — holds since 2025-09-12 — tap for who they are
Same subject: Every question about stalled growth reduces to whether the customer is actually getting the value you promised. — tap to centre the map on it
Every question about stalled growth reduces to whether the customer is actually getting the value you promised.
Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: "Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible. — tap to centre the map on it
"Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible.
Last stated 3 years ago
25 Oct 2023
AH
Anton Howes — holds since 2023-10-25 — tap for who they are
Same subject: A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves. — tap to centre the map on it
A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves.
Last stated 4 months ago
21 Jul 2026
RT
Ruxandra Teslo — holds since 2026-07-21 — tap for who they are
Same subject: A cash-flowing core business can fund long-term speculative R&D in a way no venture capitalist would ever support. — tap to centre the map on it
A cash-flowing core business can fund long-term speculative R&D in a way no venture capitalist would ever support.
Last stated 7 months ago
12 Apr 2026
ES
Evan Spiegel — holds since 2026-04-12 — tap for who they are
Same subject: A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing. — tap to centre the map on it
A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing.
Last stated 10 months ago
18 Jan 2026
TL
Tobias Lütke — holds since 2026-01-18 — tap for who they are
Same subject: A business can be thought of as a factory that produces case studies. — tap to centre the map on it
A business can be thought of as a factory that produces case studies.
Last stated 6 months ago
25 Apr 2026
RS
Rob Snyder — holds since 2026-04-25 — tap for who they are
Same subject: A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend. — tap to centre the map on it
A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend.
Last stated 9 months ago
15 Feb 2026
JF
Jason Fried — holds since 2026-02-15 — tap for who they are
Same subject: A dominant platform is more fragile than it looks, because pushing users far enough makes even the locked-in ones leave. — tap to centre the map on it
A dominant platform is more fragile than it looks, because pushing users far enough makes even the locked-in ones leave.
Last stated 2 years ago
7 Oct 2024
CD
Cory Doctorow — holds since 2023-01-21 — tap for who they are
MW
Molly White — holds since 2024-10-07 — tap for who they are
Same subject: A food’s value should not be set by the attention it gets on social media. — tap to centre the map on it
A food’s value should not be set by the attention it gets on social media.
Last stated 2 years ago
12 Dec 2024
YO
Yotam Ottolenghi — holds since 2024-12-12 — tap for who they are
Same subject: A growing fraction of social media is AI slop influencers being replied to by bots — an echo of an echo of an echo. — tap to centre the map on it
A growing fraction of social media is AI slop influencers being replied to by bots — an echo of an echo of an echo.
Last stated 2 months ago
23 Aug 2026
FC
François Chollet — holds since 2026-08-23 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2015 to today — full is today a face: someone who holds the claim — tap it for who they are
At the centre
Asking what someone would pay for right now finds demand only some of the time.
Last stated 9 Oct 2026 · 4 weeks ago
Holds Rob Snyder
Read this korrent →
Similar wording
In the ways people show up online, the better question is what they can offer someone rather than what they can ask of that person.
Last stated 25 Mar 2026 · 7 months ago
Holds Flora Guo
Similar wording
Demand does not need to be painful, only something a person is trying to do and cannot do yet.
Last stated 29 Jun 2026 · 4 months ago
Holds Rob Snyder
Similar wording
Demand may not be visible from the outside and may only be knowable from the inside.
Last stated 9 Oct 2026 · 4 weeks ago
Holds Rob Snyder
Similar wording
Trying to conjure demand tends to produce nothing, while found demand gets an immediate reaction.
Last stated 12 Sept 2025 · a year ago
Holds Rob Snyder
Similar wording
Finding the right customer starts from asking who would be weird not to buy, given what is on their to-do list.
Last stated 22 Aug 2025 · a year ago
Holds Rob Snyder
Similar wording
Early on, test willingness to transact rather than willingness to pay.
Last stated 25 Oct 2026 · 2 weeks ago
Holds Rob Snyder
Similar wording
Demand is so hard to conjure that founders should find it and choose their tactics from the demand side.
Last stated 12 Sept 2025 · a year ago
Holds Rob Snyder
Similar wording
Every question about stalled growth reduces to whether the customer is actually getting the value you promised.
Last stated 25 Jan 2026 · 9 months ago
Holds Jason Cohen
Same subject: innovation
"Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible.
Last stated 25 Oct 2023 · 3 years ago
Holds Anton Howes
Same subject: innovation
A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves.
Last stated 21 Jul 2026 · 4 months ago
Holds Ruxandra Teslo
Same subject: innovation
A cash-flowing core business can fund long-term speculative R&D in a way no venture capitalist would ever support.
Last stated 12 Apr 2026 · 7 months ago
Holds Evan Spiegel
Same subject: mental models
A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing.
Last stated 18 Jan 2026 · 10 months ago
Holds Tobias Lütke
Same subject: mental models
A business can be thought of as a factory that produces case studies.
Last stated 25 Apr 2026 · 6 months ago
Holds Rob Snyder
Same subject: mental models
A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend.
Last stated 15 Feb 2026 · 9 months ago
Holds Jason Fried
Same subject: social media
A dominant platform is more fragile than it looks, because pushing users far enough makes even the locked-in ones leave.
Last stated 7 Oct 2024 · 2 years ago
Holds Cory Doctorow Molly White
Same subject: social media
A food’s value should not be set by the attention it gets on social media.
Last stated 12 Dec 2024 · 2 years ago
Holds Yotam Ottolenghi
Same subject: social media
A growing fraction of social media is AI slop influencers being replied to by bots — an echo of an echo of an echo.
Last stated 23 Aug 2026 · 2 months ago
Holds François Chollet