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Counter-positioning exists only when an incumbent cannot copy what makes a challenger better without damaging its own existing business.
Drawn from what Packy McCormick said
What Packy McCormick actually said
- Packy McCormick Writes Not Boring, a newsletter on technology
Better is a benefit; Power requires a barrier. Counter-positioning exists when the incumbent sees that you're better but cannot copy what makes you better without damaging the business it already has.
Where this was said
↗An Ode to Counter-Positioningnotboring.co
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Added to korrents 24 Oct 2026 · How quotes work · Something wrong? Tell us
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