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An Ode to Counter-Positioning

Packy McCormick · 10 Sept 2026

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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. the more an incumbent has invested in building out its infrastructure, the less able it is to adapt.
  2. Better is a benefit; Power requires a barrier. Counter-positioning exists when the incumbent sees that you're better but cannot copy what makes you better without damaging the business it already has.
  3. without moats, any good company will get copied, even if the humans have to do it themselves.

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