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← Counter-positioning exists only when an incumbent cannot copy what…
17 connected korrents · 15 moments from 5 Nov 2022 to 24 Sept 2026.
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government Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Counter-positioning exists only when an incumbent cannot copy what makes a challenger better without damaging its own existing business. Counter-positioning exists only when an incumbent cannot copy what makes a challenger better without damaging its own existing business. Last stated 2 months ago
10 Sept 2026
PM
Packy McCormick — holds since 2026-09-10 — tap for who they are
Same subject: Treating other companies as rivals rather than competitors makes a positive-sum outcome easier, because rivalry inspires you to be your best. — tap to centre the map on it Treating other companies as rivals rather than competitors makes a positive-sum outcome easier, because rivalry inspires you to be your best. Last stated 9 months ago
18 Jan 2026
TL
Tobias Lütke — holds since 2026-01-18 — tap for who they are
Same subject: A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend. — tap to centre the map on it A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend. Last stated 8 months ago
15 Feb 2026
JF
Jason Fried — holds since 2026-02-15 — tap for who they are
Same subject: Get the positioning right and the world keeps handing you wins you never predicted, because well-funded rivals will all use a neutral party to advance their own interests. — tap to centre the map on it Get the positioning right and the world keeps handing you wins you never predicted, because well-funded rivals will all use a neutral party to advance their own interests. Last stated 5 months ago
27 May 2026
DR
Dax Raad — holds since 2026-05-27 — tap for who they are
Same subject: States do not merely defend the power they have: they seize every opportunity to gain more that looks cheap and likely to succeed. — tap to centre the map on it States do not merely defend the power they have: they seize every opportunity to gain more that looks cheap and likely to succeed. Last stated 3 years ago
17 Nov 2023
JM
John Mearsheimer — holds since 2023-11-17 — tap for who they are
Same subject: Having little competition is bad for a business, because without a rival nobody keeps you honest about whether something is really good. — tap to centre the map on it Having little competition is bad for a business, because without a rival nobody keeps you honest about whether something is really good. Last stated 9 months ago
18 Jan 2026
TL
Tobias Lütke — holds since 2026-01-18 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 5 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: A business that cannot measure and manage itself as well as its competitors do is in serious danger. — tap to centre the map on it A business that cannot measure and manage itself as well as its competitors do is in serious danger. Last stated 2 years ago
1 Oct 2024
TG
Tren Griffin — holds since 2024-10-01 — tap for who they are
Same subject: A company lets you run the counterfactual to the world around you: build what you think ought to exist and test it against the market. — tap to centre the map on it A company lets you run the counterfactual to the world around you: build what you think ought to exist and test it against the market. Last stated 9 months ago
18 Jan 2026
TL
Tobias Lütke — holds since 2026-01-18 — tap for who they are
Same subject: "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. — tap to centre the map on it "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A company captured by ideology will produce useless products — tap to centre the map on it A company captured by ideology will produce useless products Last stated 3 years ago
8 Mar 2024
DH
David Heinemeier Hansson — holds since 2024-03-08 — tap for who they are
Same subject: A company needs someone with a product vision to recover — tap to centre the map on it A company needs someone with a product vision to recover Last stated 4 years ago
5 Nov 2022
DH
David Heinemeier Hansson — holds since 2022-11-05 — tap for who they are
Same subject: A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. — tap to centre the map on it A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. Last stated 5 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
Same subject: AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them. — tap to centre the map on it AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them. Last stated 4 months ago
18 Jun 2026
LT
Lip-Bu Tan — holds since 2026-06-18 — tap for who they are
Same subject: Being formidable means getting what you want in any situation, and that is exactly why investors want it: a formidable founder's interests and theirs are the same. — tap to centre the map on it Being formidable means getting what you want in any situation, and that is exactly why investors want it: a formidable founder's interests and theirs are the same. Last stated 2 months ago
3 Sept 2026
PG
Paul Graham — holds since 2026-09-03 — tap for who they are
Same subject: A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. — tap to centre the map on it A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. Last stated a month ago
24 Sept 2026
MS
M.G. Siegler — holds since 2026-09-24 — tap for who they are
Same subject: A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. — tap to centre the map on it A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. Last stated 2 months ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
At the centre
Counter-positioning exists only when an incumbent cannot copy what makes a challenger better without damaging its own existing business.
Holds Read this korrent →
Treating other companies as rivals rather than competitors makes a positive-sum outcome easier, because rivalry inspires you to be your best.
Holds
A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend.
Holds
Get the positioning right and the world keeps handing you wins you never predicted, because well-funded rivals will all use a neutral party to advance their own interests.
Holds
States do not merely defend the power they have: they seize every opportunity to gain more that looks cheap and likely to succeed.
Holds
Having little competition is bad for a business, because without a rival nobody keeps you honest about whether something is really good.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
A business that cannot measure and manage itself as well as its competitors do is in serious danger.
Holds
A company lets you run the counterfactual to the world around you: build what you think ought to exist and test it against the market.
Holds
"Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work.
Holds
A company captured by ideology will produce useless products
Holds
A company needs someone with a product vision to recover
Holds
A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for.
Holds
AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them.
Holds
Being formidable means getting what you want in any situation, and that is exactly why investors want it: a formidable founder's interests and theirs are the same.
Holds
A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.
Holds
A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart.
Holds
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds