Tap a claim on the ring to put it at the centre.
← Treating other companies as rivals rather than competitors makes a…
17 connected korrents · 16 moments from 28 Apr 1986 to 24 Sept 2026.
Everything filed under benchmarks
benchmarks
Everything filed under design
design
Everything filed under product management
product management
Everything filed under behavioural science
behavioural science
Everything filed under startups
startups Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Treating other companies as rivals rather than competitors makes a positive-sum outcome easier, because rivalry inspires you to be your best. Treating other companies as rivals rather than competitors makes a positive-sum outcome easier, because rivalry inspires you to be your best. Last stated 9 months ago
18 Jan 2026
TL
Tobias Lütke — holds since 2026-01-18 — tap for who they are
Same subject: Having little competition is bad for a business, because without a rival nobody keeps you honest about whether something is really good. — tap to centre the map on it Having little competition is bad for a business, because without a rival nobody keeps you honest about whether something is really good. Last stated 9 months ago
18 Jan 2026
TL
Tobias Lütke — holds since 2026-01-18 — tap for who they are
Same subject: Paying close attention to what competitors do makes you follow them, because you stop seeing any other way it could be done. — tap to centre the map on it Paying close attention to what competitors do makes you follow them, because you stop seeing any other way it could be done. Last stated 8 months ago
15 Feb 2026
JF
Jason Fried — holds since 2026-02-15 — tap for who they are
Same subject: A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend. — tap to centre the map on it A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend. Last stated 8 months ago
15 Feb 2026
JF
Jason Fried — holds since 2026-02-15 — tap for who they are
Same subject: A company should define what great looks like for its own role rather than borrow another company's definition. — tap to centre the map on it A company should define what great looks like for its own role rather than borrow another company's definition. Last stated 3 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: Doing what everyone else does gets the same results everyone else gets, because the social rewards of following the crowd arrive long before the benefits of diverging from it. — tap to centre the map on it Doing what everyone else does gets the same results everyone else gets, because the social rewards of following the crowd arrive long before the benefits of diverging from it. Last stated 3 years ago
3 Oct 2023
SP
Shane Parrish — holds since 2023-10-03 — tap for who they are
Same subject: Counter-positioning exists only when an incumbent cannot copy what makes a challenger better without damaging its own existing business. — tap to centre the map on it Counter-positioning exists only when an incumbent cannot copy what makes a challenger better without damaging its own existing business. Last stated 2 months ago
10 Sept 2026
PM
Packy McCormick — holds since 2026-09-10 — tap for who they are
Same subject: Companies should join in partnership, rather than in adversarial relationships, with suppliers and customers. — tap to centre the map on it Companies should join in partnership, rather than in adversarial relationships, with suppliers and customers. Last stated 41 years ago
28 Apr 1986
TP
Tom Peters — holds since 1986-04-28 — tap for who they are
Same subject: To compete with limited resources, scope down who you are building for as much as possible and solve the problems of specific people. — tap to centre the map on it To compete with limited resources, scope down who you are building for as much as possible and solve the problems of specific people. Last stated 3 years ago
28 Feb 2024
TA
Tuomas Artman — holds since 2024-02-28 — tap for who they are
Same subject: A benchmark result should be reported under a stated budget, or as a curve against test-time compute — never as a single number. — tap to centre the map on it A benchmark result should be reported under a stated budget, or as a curve against test-time compute — never as a single number. Last stated 4 months ago
26 Jun 2026
NB
Noam Brown — holds since 2026-06-26 — tap for who they are
Same subject: A benchmark that ranks Claude Code last while it stays first in use is measuring the wrong thing, and has been for a year. — tap to centre the map on it A benchmark that ranks Claude Code last while it stays first in use is measuring the wrong thing, and has been for a year. Last stated 2 months ago
3 Sept 2026
DR
Dax Raad — holds since 2026-09-03 — tap for who they are
Same subject: A carmaker's claim to be the safest is mostly an artefact of comparing a new car against a fleet average twelve years old. — tap to centre the map on it A carmaker's claim to be the safest is mostly an artefact of comparing a new car against a fleet average twelve years old. Last stated 3 years ago
19 Dec 2023
PK
Philip Koopman — holds since 2023-12-19 — tap for who they are
Same subject: "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. — tap to centre the map on it "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A company captured by ideology will produce useless products — tap to centre the map on it A company captured by ideology will produce useless products Last stated 3 years ago
8 Mar 2024
DH
David Heinemeier Hansson — holds since 2024-03-08 — tap for who they are
Same subject: A company needs someone with a product vision to recover — tap to centre the map on it A company needs someone with a product vision to recover Last stated 4 years ago
5 Nov 2022
DH
David Heinemeier Hansson — holds since 2022-11-05 — tap for who they are
Same subject: A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. — tap to centre the map on it A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. Last stated a month ago
24 Sept 2026
MS
M.G. Siegler — holds since 2026-09-24 — tap for who they are
Same subject: A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. — tap to centre the map on it A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. Last stated 2 months ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
At the centre
Treating other companies as rivals rather than competitors makes a positive-sum outcome easier, because rivalry inspires you to be your best.
Holds Read this korrent →
Having little competition is bad for a business, because without a rival nobody keeps you honest about whether something is really good.
Holds
Paying close attention to what competitors do makes you follow them, because you stop seeing any other way it could be done.
Holds
A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend.
Holds
A company should define what great looks like for its own role rather than borrow another company's definition.
Holds
Doing what everyone else does gets the same results everyone else gets, because the social rewards of following the crowd arrive long before the benefits of diverging from it.
Holds
Counter-positioning exists only when an incumbent cannot copy what makes a challenger better without damaging its own existing business.
Holds
Companies should join in partnership, rather than in adversarial relationships, with suppliers and customers.
Holds
To compete with limited resources, scope down who you are building for as much as possible and solve the problems of specific people.
Holds
A benchmark result should be reported under a stated budget, or as a curve against test-time compute — never as a single number.
Holds
A benchmark that ranks Claude Code last while it stays first in use is measuring the wrong thing, and has been for a year.
Holds
A carmaker's claim to be the safest is mostly an artefact of comparing a new car against a fleet average twelve years old.
Holds
"Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work.
Holds
A company captured by ideology will produce useless products
Holds
A company needs someone with a product vision to recover
Holds
A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.
Holds
A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart.
Holds
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds