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Treating other companies as rivals rather than competitors makes a positive-sum outcome easier, because rivalry inspires you to be your best.
Drawn from what Tobias Lütke said
What Tobias Lütke actually said
- Tobias Lütke Co-founder and CEO of Shopify
Whereas if you treat someone like other companies in your space as rivals, much easier to have a positive-sum outcome there because rivalries inspire you to be best.
Where this was said
Watch from 0:09:02 plays here↗Tobi Lütke: 21 Years of Building Shopifyyoutube.com
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Added to korrents 25 Oct 2026 · How quotes work · Something wrong? Tell us
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