Tap a claim on the ring to put it at the centre.
← Brand is like culture
13 connected korrents · 13 moments from 21 Jan 2023 to 22 Sept 2026.
Everything filed under startups
startups
Everything filed under social media
social media
Everything filed under venture capital
venture capital
Everything filed under management
management
Everything filed under LLMs
LLMs Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Brand is like culture Brand is like culture Last stated 2 years ago
21 Nov 2024
DH
David Heinemeier Hansson — holds since 2024-11-21 — tap for who they are
Same subject: Brand marketing and growth experimentation are not rivals — a product personality carried into social media becomes fuel for the measured growth work. — tap to centre the map on it Brand marketing and growth experimentation are not rivals — a product personality carried into social media becomes fuel for the measured growth work. Last stated 12 months ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: The best-known brands each stand for one clear thing, so a startup has to occupy a position that is unique, still available, and a reinforcement of its product strategy. — tap to centre the map on it The best-known brands each stand for one clear thing, so a startup has to occupy a position that is unique, still available, and a reinforcement of its product strategy. Last stated 2 years ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: A company's culture is largely shaped by its profit margins. — tap to centre the map on it A company's culture is largely shaped by its profit margins. Last stated a year ago
11 Jun 2025
JF
Jacob Falkovich — holds since 2025-06-11 — tap for who they are
Same subject: The primary assets for success in consumer AI are not the AI models themselves, but rather factors like default placement, brand, habit, proprietary data, and effective product loops. — tap to centre the map on it The primary assets for success in consumer AI are not the AI models themselves, but rather factors like default placement, brand, habit, proprietary data, and effective product loops. Last stated a week ago
22 Sept 2026
BD
Brad DeLong — holds since 2026-09-22 — tap for who they are
Same subject: A dominant platform is more fragile than it looks, because pushing users far enough makes even the locked-in ones leave. — tap to centre the map on it A dominant platform is more fragile than it looks, because pushing users far enough makes even the locked-in ones leave. Last stated 2 years ago
7 Oct 2024
CD
Cory Doctorow — holds since 2023-01-21 — tap for who they are
MW
Molly White — holds since 2024-10-07 — tap for who they are
Same subject: A growing fraction of social media is AI slop influencers being replied to by bots — an echo of an echo of an echo. — tap to centre the map on it A growing fraction of social media is AI slop influencers being replied to by bots — an echo of an echo of an echo. Last stated a month ago
23 Aug 2026
FC
François Chollet — holds since 2026-08-23 — tap for who they are
Same subject: A more fragmented but media-savvy population will lead to more small-scale, meme-driven terrorism. — tap to centre the map on it A more fragmented but media-savvy population will lead to more small-scale, meme-driven terrorism. Last stated 3 weeks ago
12 Sept 2026
BH
Byrne Hobart — holds since 2026-09-12 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 2 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 2 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 4 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: A company that grows enough eventually has no need for investors. — tap to centre the map on it A company that grows enough eventually has no need for investors. Last stated a month ago
1 Sept 2026
PG
Paul Graham — holds since 2026-09-01 — tap for who they are
Same subject: A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. — tap to centre the map on it A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. Last stated 4 months ago
14 Jun 2026
MP
Mark Pincus — holds since 2026-06-14 — tap for who they are
Same subject: A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. — tap to centre the map on it A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. Last stated 4 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
At the centre
Brand is like culture
Holds Read this korrent →
Brand marketing and growth experimentation are not rivals — a product personality carried into social media becomes fuel for the measured growth work.
Holds
The best-known brands each stand for one clear thing, so a startup has to occupy a position that is unique, still available, and a reinforcement of its product strategy.
Holds
A company's culture is largely shaped by its profit margins.
Holds
The primary assets for success in consumer AI are not the AI models themselves, but rather factors like default placement, brand, habit, proprietary data, and effective product loops.
Holds
A dominant platform is more fragile than it looks, because pushing users far enough makes even the locked-in ones leave.
Holds
A growing fraction of social media is AI slop influencers being replied to by bots — an echo of an echo of an echo.
Holds
A more fragmented but media-savvy population will lead to more small-scale, meme-driven terrorism.
Holds
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
A company that grows enough eventually has no need for investors.
Holds
A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit.
Holds
A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for.
Holds