Tap a claim on the ring to put it at the centre.
← Beauty matters to a business: it simplifies, and makes people understand, care about and remember a product.
17 connected korrents · 16 moments from 3 Aug 2012 to 29 Sept 2026.
Everything filed under creativity
creativity
Everything filed under CSS
CSS
Everything filed under simplicity
simplicity
Everything filed under design
design
Everything filed under taste
taste
Everything filed under product management
product management
Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject
Read this korrent: Beauty matters to a business: it simplifies, and makes people understand, care about and remember a product.
Beauty matters to a business: it simplifies, and makes people understand, care about and remember a product.
Last stated 2 years ago
21 Feb 2025
TC
Thiago Costa — holds since 2025-02-21 — tap for who they are
Same subject: When beauty is the guiding principle, a product is forced to be simpler, into something most people would understand. — tap to centre the map on it
When beauty is the guiding principle, a product is forced to be simpler, into something most people would understand.
Last stated 2 years ago
21 Feb 2025
TC
Thiago Costa — holds since 2025-02-21 — tap for who they are
Same subject: The aesthetic quality of a product is integral to its usefulness, but only well-executed objects can be beautiful. — tap to centre the map on it
The aesthetic quality of a product is integral to its usefulness, but only well-executed objects can be beautiful.
Last stated 14 years ago
by 3 Aug 2012
DR
Dieter Rams — holds since 2012-08-03 — tap for who they are
Same subject: Beauty is a valuable asset that is being lost in favor of pure functionality. — tap to centre the map on it
Beauty is a valuable asset that is being lost in favor of pure functionality.
Last stated 2 weeks ago
21 Sept 2026
ZM
Zvi Mowshowitz — holds since 2026-09-21 — tap for who they are
Same subject: As building gets easier, choosing the right thing to build and knowing what good looks like matter more for product teams. — tap to centre the map on it
As building gets easier, choosing the right thing to build and knowing what good looks like matter more for product teams.
Last stated 4 days ago
29 Sept 2026
LR
Lenny Rachitsky — holds since 2026-09-29 — tap for who they are
Same subject: Beauty is agency: a thing is beautiful because it has agency, not because of how it looks. — tap to centre the map on it
Beauty is agency: a thing is beautiful because it has agency, not because of how it looks.
Last stated 3 years ago
1 Sept 2023
NO
Neri Oxman — holds since 2023-09-01 — tap for who they are
Same subject: How something was made should not change its quality bar, because users care whether it is good, not how it was made. — tap to centre the map on it
How something was made should not change its quality bar, because users care whether it is good, not how it was made.
Last stated 3 weeks ago
10 Sept 2026
KD
Katie Dill — holds since 2026-09-10 — tap for who they are
Same subject: Beauty is how intuition communicates with us. — tap to centre the map on it
Beauty is how intuition communicates with us.
Last stated 3 weeks ago
15 Sept 2026
TL
Tobias Lütke — holds since 2026-09-15 — tap for who they are
Same subject: Direct communication with customers matters more than small, incremental product tweaks. — tap to centre the map on it
Direct communication with customers matters more than small, incremental product tweaks.
Last stated 8 months ago
23 Jan 2026
AK
Arvid Kahl — holds since 2026-01-23 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it
A business is more likely to fail from taking on too much complexity than from lacking resources.
Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold. — tap to centre the map on it
A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold.
Last stated a year ago
16 Jul 2025
JD
Jamie Dimon — holds since 2025-07-16 — tap for who they are
Same subject: Many well-paid software engineers fail to appreciate or understand the CSS cascade. — tap to centre the map on it
Many well-paid software engineers fail to appreciate or understand the CSS cascade.
Last stated 2 months ago
17 Aug 2026
DR
Dave Rupert — holds since 2026-08-17 — tap for who they are
Same subject: Tailwind is a good way to build a site you're happy with, even without strong CSS skills of your own. — tap to centre the map on it
Tailwind is a good way to build a site you're happy with, even without strong CSS skills of your own.
Last stated 5 months ago
15 May 2026
JE
Julia Evans — holds since 2018-11-01 — tap for who they are
JE
Julia Evans — no longer holds since 2026-05-15 — tap for who they are
Same subject: A theme system's styles should be low-specificity rather than targeted directly at specific elements. — tap to centre the map on it
A theme system's styles should be low-specificity rather than targeted directly at specific elements.
Last stated 2 months ago
17 Aug 2026
DR
Dave Rupert — holds since 2026-08-17 — tap for who they are
Same subject: AI progress is jagged: models are becoming superhuman at math and software engineering while remaining far weaker at intuition, creativity, and other forms of human reasoning. — tap to centre the map on it
AI progress is jagged: models are becoming superhuman at math and software engineering while remaining far weaker at intuition, creativity, and other forms of human reasoning.
Last stated 3 weeks ago
10 Sept 2026
NL
Nathan Lambert — holds since 2026-09-10 — tap for who they are
Same subject: AI should be used to advance understanding of the universe and improve human capabilities. — tap to centre the map on it
AI should be used to advance understanding of the universe and improve human capabilities.
Last stated a week ago
26 Sept 2026
GR
Guillermo Rauch — holds since 2026-09-26 — tap for who they are
Same subject: AI-assisted writing creates an illusion of greater creativity while actually reducing the originality of the ideas expressed. — tap to centre the map on it
AI-assisted writing creates an illusion of greater creativity while actually reducing the originality of the ideas expressed.
Last stated 3 months ago
22 Jun 2026
AG
Adam Grant — holds since 2026-06-22 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2012 to today (stretched back to the oldest claim here) — full is today a face: someone who holds the claim — tap it for who they are faded, dashed ring: they no longer hold it — they changed their mind
At the centre
Beauty matters to a business: it simplifies, and makes people understand, care about and remember a product.
Last stated 21 Feb 2025 · 2 years ago
Holds Thiago Costa
Read this korrent →
Similar wording
When beauty is the guiding principle, a product is forced to be simpler, into something most people would understand.
Last stated 21 Feb 2025 · 2 years ago
Holds Thiago Costa
Similar wording
The aesthetic quality of a product is integral to its usefulness, but only well-executed objects can be beautiful.
Last stated by 3 Aug 2012 · 14 years ago
Holds Dieter Rams
Similar wording
Beauty is a valuable asset that is being lost in favor of pure functionality.
Last stated 21 Sept 2026 · 2 weeks ago
Holds Zvi Mowshowitz
Similar wording
As building gets easier, choosing the right thing to build and knowing what good looks like matter more for product teams.
Last stated 29 Sept 2026 · 4 days ago
Holds Lenny Rachitsky
Similar wording
Beauty is agency: a thing is beautiful because it has agency, not because of how it looks.
Last stated 1 Sept 2023 · 3 years ago
Holds Neri Oxman
Similar wording
How something was made should not change its quality bar, because users care whether it is good, not how it was made.
Last stated 10 Sept 2026 · 3 weeks ago
Holds Katie Dill
Similar wording
Beauty is how intuition communicates with us.
Last stated 15 Sept 2026 · 3 weeks ago
Holds Tobias Lütke
Similar wording
Direct communication with customers matters more than small, incremental product tweaks.
Last stated 23 Jan 2026 · 8 months ago
Holds Arvid Kahl
Same subject: simplicity
A business is more likely to fail from taking on too much complexity than from lacking resources.
Last stated 29 Sept 2018 · 8 years ago
Holds Tren Griffin
Same subject: simplicity
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Last stated 17 Feb 2024 · 3 years ago
Holds Adam Wiggins
Same subject: simplicity
A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold.
Last stated 16 Jul 2025 · a year ago
Holds Jamie Dimon
Same subject: CSS
Many well-paid software engineers fail to appreciate or understand the CSS cascade.
Last stated 17 Aug 2026 · 2 months ago
Holds Dave Rupert
Same subject: CSS
Tailwind is a good way to build a site you're happy with, even without strong CSS skills of your own.
Last stated 15 May 2026 · 5 months ago
No longer holds Julia Evans
Same subject: CSS
A theme system's styles should be low-specificity rather than targeted directly at specific elements.
Last stated 17 Aug 2026 · 2 months ago
Holds Dave Rupert
Same subject: creativity
AI progress is jagged: models are becoming superhuman at math and software engineering while remaining far weaker at intuition, creativity, and other forms of human reasoning.
Last stated 10 Sept 2026 · 3 weeks ago
Holds Nathan Lambert
Same subject: creativity
AI should be used to advance understanding of the universe and improve human capabilities.
Last stated 26 Sept 2026 · a week ago
Holds Guillermo Rauch
Same subject: creativity
AI-assisted writing creates an illusion of greater creativity while actually reducing the originality of the ideas expressed.
Last stated 22 Jun 2026 · 3 months ago
Holds Adam Grant