Recalls holdingthe typical way we think about sales is entirely backwards, at least the way that I was taught to think about sales and the way that I approached sales early on, which was I thought that a meeting like this, a sales— it's a sales meeting. So, the point of a sales meeting is for me to convince you to buy my product. But pull turns that entirely upside down.
Their words nowyou're either weird, you're in a state of pull, which means you'd be weird not to buy my product before I show up, or you're not, in which case I'm not going to be able to convince you of anything.