Founded PSPDFKit in 2011 and ran it for a decade. Came back from a break to work on AI agents — the OpenClaw project, and OpenAI, joined in February 2026. Writes at steipete.me.
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Their wordsNow, if I do web stuff, it's easy to create a cloud session. If I do like something that requires Mac OS, that's already where like 99% of the tools fail me.
Peter SteinbergerFounded PSPDFKit in 2011 and ran it for a decadeThe biggest design mistake I made when we moved OC to sqlite: using sync db access. When it was just an agent that reports to you on Slack or iMessage this was fine; now that one agent might do 50 sessions in parallel and the whole team works on it, it is limiting.↗@steipete on Xx.com · 26 Sept 2026
Their wordsThe biggest design mistake I made when we moved OC to sqlite: using sync db access. When it was just an agent that reports to you on Slack or iMessage this was fine; now that one agent might do 50 sessions in parallel and the whole team works on it, it is limiting.
Their wordsSecond of all is I hope you worked on your personal brand and on visibility because in this day and age there's so much noise out there that your hardest problem is not the tech, it's not the software, not even the people. The hardest problem now is like getting eyeballs.
Peter SteinbergerFounded PSPDFKit in 2011 and ran it for a decadeMaybe I would pick something again that's that's in the category hard and boring because that's usually a category that is a little bit easier to actually find people that will appreciate when you solved something. If you pick something that is fun, even if it's hard, you're gonna have a very tough time, especially in a time where people can just prompt things into existence.↗Peter Steinberger: "Fun Is Velocity"youtube.com · 10 Aug 2026 · 40:35 into the videoAll korrents from this video
Their wordsMaybe I would pick something again that's that's in the category hard and boring because that's usually a category that is a little bit easier to actually find people that will appreciate when you solved something. If you pick something that is fun, even if it's hard, you're gonna have a very tough time, especially in a time where people can just prompt things into existence.
Their wordsBut I much rather read your broken English than your AI slob. You know, of course there's a human behind it, and yet they, they prompt it. I'd much rather read your prompt than what came out. Um, I think we're reaching a point where I value typos again.
Their wordsAt the same time, at work, if you come to me and you you tell me this feature idea, I'm going to get mad at you. Like, it's so easy that you just discuss the feature idea with an agent, you build it, you make screenshots, you let me play with it.
Their wordsEverything that everything you can build can be forked or cloned, but your name cannot. So your personal brand is way more important than any single product that you ever will start working on that before you need it.
Their wordsYou know features are the fun part. A new feature is is just a prompt away. The real cost comes after every feature we shipped of course with a configuration option because we didn't want to break everyone's setup.