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M.G. Siegler

What M.G. Siegler thinks about design

@mg-siegler · 34 positions · 0 changes of mind

Technology writer of Spyglass, a newsletter about technology and media. Previously a reporter at TechCrunch and an investor at GV.

Everything they publish, on ppll ↗

M.G. Siegler did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

8 dated positions, 2026, in their own words. Our reading of what M.G. Siegler has said — not written or endorsed by them.

  1. Our readingA $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.

    Their wordsBut I know that a $1,299 device seems about three times more enticing than a $3,699 version. And a 100 gram pair of glasses that you can slip on rather than a 700 gram brick that you strap on to your face sounds about seven times more enticing.

    ↗Meta Unveils the Vision Pro Apple Should Have Shippedspyglass.org

  2. 1 day earlier

  3. Our readingAI is not yet capable of autonomously handling all real-world tasks.

    robotics

    Their wordsThe AI is better now, but there are still too many things in the real world that sort of require humans in some capacity – at least until the actual robots come.

    ↗Meta Muse is Peoplespyglass.org

  4. 5 days earlier

  5. Our readingEvery digital service should present a single unified interface rather than multiple separate entry points.

    Their wordsIt seems fine to keep coding in a separate area, obviously, but in general, we should have one box per service!

    ↗Inklings #026 📧spyglass.org 1st of 2 in this piece

  6. 2 days earlier

  7. Our readingAdding advertising into AI chatbot products carries a high risk of backfiring with users.

    chat interfaces

    Their wordsInjecting ads into the current paradigm with AI chatbots runs a pretty high risk of backfiring.

    ↗Meta's Amusing Musespyglass.org 1st of 2 in this piece

  9. Our readingAs AI assistants become more agentic and take real actions, competitive advantage shifts toward platforms with deeper personal-data access.

    Their wordsBut as workflows move more agentic - i.e. you want to use AI to take more actual actions - the advantage quickly shifts towards Meta.

    ↗Meta's Amusing Musespyglass.org 2nd of 2 in this piece

  10. 1 day earlier

  11. Our readingFor streaming services, a large back catalog matters more for reducing subscriber churn than for boosting sign-up numbers.

    Their wordsI'm not sure they fully understood that it wasn't really about juicing their numbers, but about churn prevention.

    ↗Apple TV Dethrones HBOspyglass.org 2nd of 3 in this piece

  12. 4 days earlier

  13. Our readingNo other foldable phone maker matches Apple's software design for reimagining how a folding device should be used.

    Apple

    Their wordsBut none can do what Apple does on the software front, reimagining how such a device should be used.

    ↗Apple Unveils the CEO Handoffspyglass.org 1st of 3 in this piece

  15. Our readingGenuine personal enthusiasm for a product is what makes a keynote presentation compelling.

    Their wordsI've long argued that this product enthusiasm was the actual key to the Jobs keynotes.

    ↗Apple Unveils the CEO Handoffspyglass.org 2nd of 3 in this piece