What M.G. Siegler thinks about Apple
Technology writer of Spyglass, a newsletter about technology and media. Previously a reporter at TechCrunch and an investor at GV.
M.G. Siegler did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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13 dated positions, 2026, in their own words. Our reading of what M.G. Siegler has said — not written or endorsed by them.
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Their wordsThe iPhone Duo, despite costing $2,000+ is going to be a massive hit for Apple.
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Our readingThe HomeView will not be a hit.
Their wordsThe HomeView, despite costing $300 – a good price, certainly for Apple, all things considered – will not.
- 11 days earlier
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Their wordsI had also been guessing a $499 price point, but given that it will be running on the two-generations-old A18 chip – the new Apple TV will have a newer chip? – which may again suggest that this product has been ready to roll for a while now, just waiting on Siri to get smart – it would seem to indicate a lower-price point.
- 5 days earlier
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Their wordsApple's would-be 'HomePod Hub' device starts to make a lot more sense if it launches alongside a bunch of other technology products for the home – and the best way to do that, fast, is with a deep partnership with a current player.
↗Apple's LG Home Partnership • HBO Max/Paramount+ Super Appspyglass.org
- 2 days earlier
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Their wordsThe AirPods – regular model – really may be the best product Apple makes.
- 10 days earlier
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Their wordsAside from out-Googling Google with their AI personal assistant Muse, it's arguably more impressive that Meta appears to have out-Apple'd Apple by turning the just-okay Quest into what sure sounds like a better version of the Vision Pro.
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Their wordsBut it also feels inevitable that ads will creep into all tiers eventually. Death. Taxes. Ads. Everywhere. (Even Apple.)
- 1 day earlier
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Their wordsTwo and a half years ago, just weeks after the launch of the Vision Pro, it was clear to me that Apple had made a mistake. They simply had no business launching the product in that current state.
↗Meta Unveils the Vision Pro Apple Should Have Shippedspyglass.org
- 3 days earlier
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Their wordsA year after it looked like Google had not only caught up in AI, but could run away with the game, we find a company that can't ship their latest flagship model, is far behind Anthropic and OpenAI in agentic coding, and has just been made to look foolish in the personal AI assistant space by Meta and Apple.
- 6 days earlier
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Their wordsWhile the average overall quality of Apple's shows are higher than those on Netflix or Prime Video, they still don't have the type of 'A+' content that HBO was regularly pumping out at their peak.
- 4 days earlier
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Their wordsBut none can do what Apple does on the software front, reimagining how such a device should be used.
↗Apple Unveils the CEO Handoffspyglass.org 1st of 3 in this piece
- 1 day earlier
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Our readingAI features that passively listen to and record a user's surroundings will provoke public backlash.
Their wordsBut still! It's sort of wild that Apple is pushing forward with this given the obvious backlash it will garner.
↗The Apple Event Smelled of a Rich Mahoganyspyglass.org 1st of 2 in this piece
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Our readingA product's success depends on hardware and software working together, not hardware alone.
Their wordsIt's not just the hardware. It's the hardware and the software. This is just Apple running their old playbook to perfection.
↗The Apple Event Smelled of a Rich Mahoganyspyglass.org 2nd of 2 in this piece