What M.G. Siegler thinks about Apple
Technology writer of Spyglass, a newsletter about technology and media. Previously a reporter at TechCrunch and an investor at GV.
Everything they publish, on ppll ↗
M.G. Siegler did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
4 dated positions, 2026, in their own words. Our reading of what M.G. Siegler has said — not written or endorsed by them.
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Their wordsWhile the average overall quality of Apple's shows are higher than those on Netflix or Prime Video, they still don't have the type of 'A+' content that HBO was regularly pumping out at their peak.
- 4 days earlier
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Their wordsBut none can do what Apple does on the software front, reimagining how such a device should be used.
↗Apple Unveils the CEO Handoffspyglass.org 1st of 3 in this piece
- 1 day earlier
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Our readingAI features that passively listen to and record a user's surroundings will provoke public backlash.
Their wordsBut still! It's sort of wild that Apple is pushing forward with this given the obvious backlash it will garner.
↗The Apple Event Smelled of a Rich Mahoganyspyglass.org 1st of 2 in this piece
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Our readingA product's success depends on hardware and software working together, not hardware alone.
Their wordsIt's not just the hardware. It's the hardware and the software. This is just Apple running their old playbook to perfection.
↗The Apple Event Smelled of a Rich Mahoganyspyglass.org 2nd of 2 in this piece