What David Heinemeier Hansson thinks about SaaS
Creator of Ruby on Rails, CTO of 37signals, and creator of Omarchy.
Everything they publish, on ppll ↗
David Heinemeier Hansson did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
2 dated positions, 2026, in their own words. Our reading of what David Heinemeier Hansson has said — not written or endorsed by them.
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Their wordsSo, for Basecamp, we kept those old versions. The version we launched in 2004, we stopped selling in 2010. 16 years ago. We still have customers on it. As an individual business, it's still making millions of dollars.
↗DHH: How to Build a Profitable Company Without Losing Controlyoutube.com 4th of 15 in this recording
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Their wordsAnd I actually wish we had more of a capacity in software to accept finished products. This is one of my great envies of people who make physical products. By the time you ship, I don't know, a knife, it's done.
↗DHH: How to Build a Profitable Company Without Losing Controlyoutube.com 5th of 15 in this recording