Austin Hay
Marketing technology and growth operator; head of marketing technology at Ramp in 2023, earlier at Branch, mParticle and Runway, and founder of the Marketing Technology Academy, sold to Reforge in 2022.
Austin Hay did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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Their wordsMy two cents: There is no silver bullet to grief, acceptance, or managing change. There is only one path: to experience it fully, embrace it, deal with it and after days or weeks of not knowing how to continue, you figure out a way to continue.
- 2 weeks earlier
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Their wordsFirst, too many early-stage companies are relying too heavily on agencies to fuel their growth. Fire your agency, hire in-house marketers. Don’t get me wrong, agencies can help provide depth to your marketing efforts if you’re constrained on certain strengths or to help in a pinch when you can’t scale up the team. But more often, agencies are band-aids. People think that by hiring an agency, they will suddenly get to their goals without doing the hard work. The reality is that agencies often come hand in hand with avoiding the hard work of being strategic and learning about your audience and message.
↗Harsh truths of sub-$10M ARR marketinggrowthstackmafia.com 1st of 3 in this piece
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Their wordsNext, build organic flywheels before spending on ads. If you rely on paid acquisition from day one, you’re just buying your way to value. Create a product and marketing experience that people naturally talk about.
↗Harsh truths of sub-$10M ARR marketinggrowthstackmafia.com 2nd of 3 in this piece
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Their wordsAdd a required “How did you hear about us?” field to your demo form. Direct attribution is on life support and often not very meaningful to sub $10M ARR companies. This simple question gives you the best signal for what’s actually working. Don’t let anyone in product or design tell you it adds too much friction—if someone bounces over one form field, they weren’t qualified to begin with.
↗Harsh truths of sub-$10M ARR marketinggrowthstackmafia.com 3rd of 3 in this piece
- 6 days earlier
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Our reading
Businesses that prioritize in-person connection have a real advantage over those that do not.
Their wordsOne of the feelings I've been unable to shake lately is that businesses that prioritize in-person connections have a real advantage over those that don’t.
- 9 days earlier
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Our reading
The only way to build a business without the overhead is to be in complete control of your destiny.
Their wordsAs I’ve talked to founders and business builders, it’s become clear that the only way to build businesses without the overhead is to be in complete control of your destiny.