Read the piece on growthstackmafia.com ↗
Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.
Their wordsFirst, too many early-stage companies are relying too heavily on agencies to fuel their growth. Fire your agency, hire in-house marketers. Don’t get me wrong, agencies can help provide depth to your marketing efforts if you’re constrained on certain strengths or to help in a pinch when you can’t scale up the team. But more often, agencies are band-aids. People think that by hiring an agency, they will suddenly get to their goals without doing the hard work. The reality is that agencies often come hand in hand with avoiding the hard work of being strategic and learning about your audience and message.
Their wordsNext, build organic flywheels before spending on ads. If you rely on paid acquisition from day one, you’re just buying your way to value. Create a product and marketing experience that people naturally talk about.
Their wordsAdd a required “How did you hear about us?” field to your demo form. Direct attribution is on life support and often not very meaningful to sub $10M ARR companies. This simple question gives you the best signal for what’s actually working. Don’t let anyone in product or design tell you it adds too much friction—if someone bounces over one form field, they weren’t qualified to begin with.
Keep reading
The other pieces are the ones whose claims are worded most like this one's. That measures language, not agreement: they may argue the opposite.