korrents

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A required "How did you hear about us?" field tells sub-$10M ARR companies more than direct attribution.

Drawn from what Austin Hay said

design
What this subject means

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

What Austin Hay actually said

  1. Austin Hay Marketing technology and growth operator
    Add a required “How did you hear about us?” field to your demo form. Direct attribution is on life support and often not very meaningful to sub $10M ARR companies. This simple question gives you the best signal for what’s actually working. Don’t let anyone in product or design tell you it adds too much friction—if someone bounces over one form field, they weren’t qualified to begin with.

Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us

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