What Austin Hay thinks about hiring

@austin-hay · 6 positions · On ppll ↗

Marketing technology and growth operator; head of marketing technology at Ramp in 2023, earlier at Branch, mParticle and Runway, and founder of the Marketing Technology Academy, sold to Reforge in 2022.

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1 dated position, 2025, in their own words. Our reading of what Austin Hay has said — not written or endorsed by them.

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1. 22 Oct 2025, 16:32 UTC

   Our readingEarly-stage companies should hire in-house marketers instead of leaning on agencies, which are often band-aids.

   Their wordsFirst, too many early-stage companies are relying too heavily on agencies to fuel their growth. Fire your agency, hire in-house marketers. Don’t get me wrong, agencies can help provide depth to your marketing efforts if you’re constrained on certain strengths or to help in a pinch when you can’t scale up the team. But more often, agencies are band-aids. People think that by hiring an agency, they will suddenly get to their goals without doing the hard work. The reality is that agencies often come hand in hand with avoiding the hard work of being strategic and learning about your audience and message.

   ↗Harsh truths of sub-$10M ARR marketinggrowthstackmafia.com 1st of 3 in this piece