← People and their mental models
3 claims M.G. Siegler made fit 3 mental models. Most often: Design is how it works, Second-order thinking, The map is not the territory. Everything they said here.
Judge a design by what it does for the person using it, not only by how it looks.
Their wordsBut none can do what Apple does on the software front, reimagining how such a device should be used.
Ask "and then what?": follow a decision past its first effect to the ones that come after.
Their wordsThe great un-bundling of cable was always going to lead to a re-bundling of streaming. It's simply too expensive and too chaotic without a more central hub.
Every model, word or plan is a simplified map of reality; useful when its structure matches, misleading when mistaken for the thing itself.
Their wordsAward shows remain mostly silly and subjective, but they're an interesting directional proxy for power in the various industries