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← You are not a craftsperson unless you care about the parts of a product that other people do not see.
17 connected korrents · 18 moments from 29 Sept 2018 to 19 Sept 2026.
Everything filed under design
design
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taste
Everything filed under simplicity
simplicity
Everything filed under CSS
CSS
Everything filed under behavioural science
behavioural science
Everything filed under LLMs
LLMs
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Read this korrent: You are not a craftsperson unless you care about the parts of a product that other people do not see.
You are not a craftsperson unless you care about the parts of a product that other people do not see.
Last stated 2 weeks ago
15 Sept 2026
TL
Tobias Lütke — holds since 2026-09-15 — tap for who they are
Same subject: Do not judge a product's beauty by its aesthetics; judge it by how it made you feel. — tap to centre the map on it
Do not judge a product's beauty by its aesthetics; judge it by how it made you feel.
Last stated 3 years ago
16 Nov 2023
JZ
Julie Zhuo — holds since 2023-11-16 — tap for who they are
Same subject: People cannot expect others to care as deeply about the things they care about. — tap to centre the map on it
People cannot expect others to care as deeply about the things they care about.
Last stated 2 months ago
29 Jul 2026
DM
Dan Meyer — holds since 2026-07-29 — tap for who they are
Same subject: An audience wants a maker's judgment more than their research. — tap to centre the map on it
An audience wants a maker's judgment more than their research.
Last stated 2 weeks ago
19 Sept 2026
DS
David Sparks — holds since 2026-09-19 — tap for who they are
Same subject: What an LLM cannot supply is caring about the craft: it completes the task, where a person goes back and makes the thing better. — tap to centre the map on it
What an LLM cannot supply is caring about the craft: it completes the task, where a person goes back and makes the thing better.
Last stated 2 years ago
22 Mar 2025
TH
ThePrimeagen — holds since 2025-03-22 — tap for who they are
Same subject: A person does not truly control a piece of software if they do not control its source code. — tap to centre the map on it
A person does not truly control a piece of software if they do not control its source code.
Last stated 2 months ago
31 Jul 2026
AK
Andrew Kelley — holds since 2026-07-31 — tap for who they are
Same subject: People do not use products but hire them to do jobs, and builders have to know what those jobs are. — tap to centre the map on it
People do not use products but hire them to do jobs, and builders have to know what those jobs are.
Last stated 3 weeks ago
10 Sept 2026
RS
Robby Stein — holds since 2026-09-10 — tap for who they are
Same subject: Preciousness about ideas is what holds designers back; if you are producing a thousand ideas it does not matter that most of them are bad. — tap to centre the map on it
Preciousness about ideas is what holds designers back; if you are producing a thousand ideas it does not matter that most of them are bad.
Last stated 5 months ago
26 Apr 2026
ES
Evan Spiegel — holds since 2026-04-26 — tap for who they are
Same subject: People pursue hobbies largely for value that can't be easily monetized. — tap to centre the map on it
People pursue hobbies largely for value that can't be easily monetized.
Last stated 8 months ago
30 Jan 2026
AK
Arvid Kahl — holds since 2026-01-30 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it
A business is more likely to fail from taking on too much complexity than from lacking resources.
Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold. — tap to centre the map on it
A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold.
Last stated a year ago
16 Jul 2025
JD
Jamie Dimon — holds since 2025-07-16 — tap for who they are
Same subject: Many well-paid software engineers fail to appreciate or understand the CSS cascade. — tap to centre the map on it
Many well-paid software engineers fail to appreciate or understand the CSS cascade.
Last stated 2 months ago
17 Aug 2026
DR
Dave Rupert — holds since 2026-08-17 — tap for who they are
Same subject: Tailwind is a good way to build a site you're happy with, even without strong CSS skills of your own. — tap to centre the map on it
Tailwind is a good way to build a site you're happy with, even without strong CSS skills of your own.
Last stated 5 months ago
15 May 2026
JE
Julia Evans — holds since 2018-11-01 — tap for who they are
JE
Julia Evans — no longer holds since 2026-05-15 — tap for who they are
Same subject: A theme system's styles should be low-specificity rather than targeted directly at specific elements. — tap to centre the map on it
A theme system's styles should be low-specificity rather than targeted directly at specific elements.
Last stated 2 months ago
17 Aug 2026
DR
Dave Rupert — holds since 2026-08-17 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Last stated 2 months ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A gift's perceived price is part of what it does, so a drink known to be cheap fails at its job however good it tastes. — tap to centre the map on it
A gift's perceived price is part of what it does, so a drink known to be cheap fails at its job however good it tastes.
Last stated 10 months ago
9 Dec 2025
RS
Rory Sutherland — holds since 2025-12-09 — tap for who they are
Same subject: A good book clears out stale assumptions and disturbs the old ideas a reader has let accumulate. — tap to centre the map on it
A good book clears out stale assumptions and disturbs the old ideas a reader has let accumulate.
Last stated 4 months ago
15 Jun 2026
AH
Ann Handley — holds since 2026-06-15 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2015 to today — full is today a face: someone who holds the claim — tap it for who they are faded, dashed ring: they no longer hold it — they changed their mind