Tap a claim on the ring to put it at the centre.
← Do not judge a product's beauty by its aesthetics; judge it by how it made you feel.
17 connected korrents · 15 moments from 1 Feb 2002 to 15 Sept 2026.
Everything filed under design
design
Everything filed under simplicity
simplicity
Everything filed under creativity
creativity
Everything filed under product management
product management
Everything filed under taste
taste
Everything filed under humility
humility
Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject
Read this korrent: Do not judge a product's beauty by its aesthetics; judge it by how it made you feel.
Do not judge a product's beauty by its aesthetics; judge it by how it made you feel.
Last stated 3 years ago
16 Nov 2023
JZ
Julie Zhuo — holds since 2023-11-16 — tap for who they are
Same subject: Beauty is agency: a thing is beautiful because it has agency, not because of how it looks. — tap to centre the map on it
Beauty is agency: a thing is beautiful because it has agency, not because of how it looks.
Last stated 3 years ago
1 Sept 2023
NO
Neri Oxman — holds since 2023-09-01 — tap for who they are
Same subject: You are not a craftsperson unless you care about the parts of a product that other people do not see. — tap to centre the map on it
You are not a craftsperson unless you care about the parts of a product that other people do not see.
Last stated a month ago
15 Sept 2026
TL
Tobias Lütke — holds since 2026-09-15 — tap for who they are
Same subject: Do not assume how good a model will or will not be at the thing you want it to do. — tap to centre the map on it
Do not assume how good a model will or will not be at the thing you want it to do.
Last stated 2 months ago
11 Aug 2026
KZ
Kyle Zantos — holds since 2026-08-11 — tap for who they are
Same subject: Beauty shows that culture is not simply utilitarian, since a lack of beauty is something civilization cannot tolerate — tap to centre the map on it
Beauty shows that culture is not simply utilitarian, since a lack of beauty is something civilization cannot tolerate
SF
Sigmund Freud — holds since c. 1930 — tap for who they are
Same subject: When beauty is the guiding principle, a product is forced to be simpler, into something most people would understand. — tap to centre the map on it
When beauty is the guiding principle, a product is forced to be simpler, into something most people would understand.
Last stated 2 years ago
21 Feb 2025
TC
Thiago Costa — holds since 2025-02-21 — tap for who they are
Same subject: Excelling at one attribute doesn't make a product superior overall to alternatives. — tap to centre the map on it
Excelling at one attribute doesn't make a product superior overall to alternatives.
Last stated 2 months ago
23 Aug 2026
AS
Anthony Sculimbrene — holds since 2026-08-23 — tap for who they are
Same subject: Good design is timeless: if something is ugly it cannot be the best solution, and someone will eventually find a better one. — tap to centre the map on it
Good design is timeless: if something is ugly it cannot be the best solution, and someone will eventually find a better one.
Last stated 25 years ago
1 Feb 2002
PG
Paul Graham — holds since 2002-02-01 — tap for who they are
Same subject: With products moving fast, designers should do less: not design something if they do not have to. — tap to centre the map on it
With products moving fast, designers should do less: not design something if they do not have to.
Last stated 2 months ago
16 Aug 2026
IS
Ian Silber — holds since 2026-08-16 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it
A business is more likely to fail from taking on too much complexity than from lacking resources.
Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A candidate negotiating an offer should make every ask fit one line of logic. — tap to centre the map on it
A candidate negotiating an offer should make every ask fit one line of logic.
Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them — tap to centre the map on it
A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
IA
Isaac Asimov — holds since c. 1959 — tap for who they are
Same subject: A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness — tap to centre the map on it
A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness
Last stated 14 years ago
8 Jan 2013
DD
Daniel Dennett — holds since 2013-01-08 — tap for who they are
Same subject: A person who works from a recipe, even an innovative one, starts from something that already exists. — tap to centre the map on it
A person who works from a recipe, even an innovative one, starts from something that already exists.
Last stated 11 years ago
6 Nov 2015
TU
Tim Urban — holds since 2015-11-06 — tap for who they are
Same subject: "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. — tap to centre the map on it
"Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work.
Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A company needs someone with a product vision to recover — tap to centre the map on it
A company needs someone with a product vision to recover
Last stated 4 years ago
5 Nov 2022
DH
David Heinemeier Hansson — holds since 2022-11-05 — tap for who they are
Same subject: A company should define what great looks like for its own role rather than borrow another company's definition. — tap to centre the map on it
A company should define what great looks like for its own role rather than borrow another company's definition.
Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2002 to today (stretched back to the oldest claim here) — full is today a face: someone who holds the claim — tap it for who they are
At the centre
Do not judge a product's beauty by its aesthetics; judge it by how it made you feel.
Last stated 16 Nov 2023 · 3 years ago
Holds Julie Zhuo
Read this korrent →
Similar wording
Beauty is agency: a thing is beautiful because it has agency, not because of how it looks.
Last stated 1 Sept 2023 · 3 years ago
Holds Neri Oxman
Similar wording
You are not a craftsperson unless you care about the parts of a product that other people do not see.
Last stated 15 Sept 2026 · a month ago
Holds Tobias Lütke
Similar wording
Do not assume how good a model will or will not be at the thing you want it to do.
Last stated 11 Aug 2026 · 2 months ago
Holds Kyle Zantos
Similar wording
Beauty shows that culture is not simply utilitarian, since a lack of beauty is something civilization cannot tolerate
Last stated c. 1930
Holds Sigmund Freud
Similar wording
When beauty is the guiding principle, a product is forced to be simpler, into something most people would understand.
Last stated 21 Feb 2025 · 2 years ago
Holds Thiago Costa
Similar wording
Excelling at one attribute doesn't make a product superior overall to alternatives.
Last stated 23 Aug 2026 · 2 months ago
Holds Anthony Sculimbrene
Similar wording
Good design is timeless: if something is ugly it cannot be the best solution, and someone will eventually find a better one.
Last stated 1 Feb 2002 · 25 years ago
Holds Paul Graham
Similar wording
With products moving fast, designers should do less: not design something if they do not have to.
Last stated 16 Aug 2026 · 2 months ago
Holds Ian Silber
Same subject: simplicity
A business is more likely to fail from taking on too much complexity than from lacking resources.
Last stated 29 Sept 2018 · 8 years ago
Holds Tren Griffin
Same subject: simplicity
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Last stated 17 Feb 2024 · 3 years ago
Holds Adam Wiggins
Same subject: simplicity
A candidate negotiating an offer should make every ask fit one line of logic.
Last stated 9 Aug 2026 · 2 months ago
Holds Adam Ward
Same subject: creativity
A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
Last stated c. 1959
Holds Isaac Asimov
Same subject: creativity
A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness
Last stated 8 Jan 2013 · 14 years ago
Holds Daniel Dennett
Same subject: creativity
A person who works from a recipe, even an innovative one, starts from something that already exists.
Last stated 6 Nov 2015 · 11 years ago
Holds Tim Urban
Same subject: product management
"Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work.
Last stated 19 Jan 2025 · 2 years ago
Holds Elena Verna
Same subject: product management
A company needs someone with a product vision to recover
Last stated 5 Nov 2022 · 4 years ago
Holds David Heinemeier Hansson
Same subject: product management
A company should define what great looks like for its own role rather than borrow another company's definition.
Last stated 9 Aug 2026 · 2 months ago
Holds Adam Ward