What is actually causal in a startup is worked out in the zero to one phase and cannot be seen once things just work.

Added to korrents 6 Nov 2026 · How quotes work · Something wrong? Tell us

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• A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. SASam Altman28 Jul 2026startups
• A billboard buys only short, shallow awareness, so it does not work for education or for a startup before product-market fit. EKEmily Kramer9 Jun 2026startups
• A business that cannot measure and manage itself as well as its competitors do is in serious danger. TGTren Griffin1 Oct 2024startups
• A company's quality is bounded by its team's quality, and a team's quality is bounded by its founders. TPTom Preston-Werner22 Oct 2025startups
• A founder cannot delegate judgment: the chief executive has to make the decision that makes sense to them, however much momentum the alternative has. MHMax Hodak7 Aug 2026startups

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