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The more your target audience does not look like you, the more you should be skeptical of your design intuition.

Drawn from what Julie Zhuo said

design

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

designunder our current: The user is not you: design for what they need, and study them to improve what exists Who should design software, and how?under our view: Design for users without taking their orders, and remember that you are not the user

A private bookmark. Not a position, and never counted.

What Julie Zhuo actually said

Word for word, with the source under each one. They did not write this page.

  1. Julie Zhuo

    Co-founder of Sundial; former vice president of product…

    The more your target audience does not look like you, the more you should be skeptical of your design intuition. Despite having seen thousands of a/b test results for minor design details, I am still regularly surprised and humbled by my intuition being wrong.

Added to korrents 20 Apr 2023 · How quotes work · Something wrong? Tell us

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