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Design research is great for improving existing product categories but essentially useless for new, innovative breakthroughs.

Drawn from what Don Norman said

design

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

designunder our current: The user is not you: design for what they need, and study them to improve what exists Who should design software, and how?under our view: Studying users improves what exists; the breakthroughs come from technology and from questioning the obvious

A private bookmark. Not a position, and never counted.

What Don Norman actually said

Word for word, with the source under each one. They did not write this page.

  1. Don Norman

    Cognitive scientist and designer

    I’ve come to a disconcerting conclusion: design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs.

Added to korrents 5 Dec 2009 · How quotes work · Something wrong? Tell us

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