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Selling a saving caps what you can charge; selling more of what the buyer already values raises that cap by an order of magnitude.

Drawn from what Jason Cohen said

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What Jason Cohen actually said

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  1. Jason Cohen

    Founder of WP Engine and Smart Bear

    It's just that it caps this price and this value that is they perceive that you do. Whereas if you deliver more of the value that they already value, it's I don't want to say uncapped completely, but like the cap is maybe an order of magnitude higher than saving.

    Where this was said

    Watch from 0:47:09 plays here

    ↗The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)youtube.com

    video · 1h 46m · spoken · machine transcript

    All 24 korrents from this recordingthis one is 15th

Added to korrents 25 Jan 2026 · How quotes work · Something wrong? Tell us

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