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← Everybody's own ideas seem obvious to them, so what is obvious to you may be amazing to someone else.
17 connected korrents · 17 moments from 21 Nov 2010 to 4 Oct 2026.
Everything filed under creativity
creativity
Everything filed under product management
product management
Everything filed under taste
taste
Everything filed under design
design
Everything filed under innovation
innovation Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Everybody's own ideas seem obvious to them, so what is obvious to you may be amazing to someone else. Everybody's own ideas seem obvious to them, so what is obvious to you may be amazing to someone else. Last stated 16 years ago
21 Nov 2010
DS
Derek Sivers — holds since 2010-11-21 — tap for who they are
Same subject: What is obvious to you is often not obvious to anyone else, so show early drafts to a representative reader. — tap to centre the map on it What is obvious to you is often not obvious to anyone else, so show early drafts to a representative reader. Last stated 11 years ago
by 30 Jul 2015
SP
Steven Pinker — holds since 2015-07-30 — tap for who they are
Same subject: Obviousness comes from conforming to people's existing mental models: do not reinvent a common UI pattern unless the new one is at least twice as good. — tap to centre the map on it Obviousness comes from conforming to people's existing mental models: do not reinvent a common UI pattern unless the new one is at least twice as good. Last stated 3 years ago
16 Nov 2023
JZ
Julie Zhuo — holds since 2023-11-16 — tap for who they are
Same subject: An idea can look obvious in hindsight only because the insight that makes it obvious was itself the hard discovery. — tap to centre the map on it An idea can look obvious in hindsight only because the insight that makes it obvious was itself the hard discovery. Last stated 11 years ago
31 Aug 2015
CO
Christopher Olah — holds since 2015-08-31 — tap for who they are
Same subject: You can build anything now, but not everything is worth building; what matters is whether ideas take a shape somebody else would want to use. — tap to centre the map on it You can build anything now, but not everything is worth building; what matters is whether ideas take a shape somebody else would want to use. Last stated 2 months ago
25 Aug 2026
JB
John Bai — holds since 2026-08-25 — tap for who they are
Same subject: Creativity is not just putting things together; it is an answer not foreseeable from the question and what was already known. — tap to centre the map on it Creativity is not just putting things together; it is an answer not foreseeable from the question and what was already known. Last stated 8 months ago
19 Feb 2026
NR
Naval Ravikant — holds since 2026-02-19 — tap for who they are
Same subject: The most powerful rule for an exceptional interface is that it feels obvious to use; novelty, minimalism and simplicity are means to that, not the end. — tap to centre the map on it The most powerful rule for an exceptional interface is that it feels obvious to use; novelty, minimalism and simplicity are means to that, not the end. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: The people who come up with genuinely novel insights are also unusually clear communicators of them, against the assumption that expertise spoils explanation. — tap to centre the map on it The people who come up with genuinely novel insights are also unusually clear communicators of them, against the assumption that expertise spoils explanation. Last stated 3 months ago
30 Jun 2026
GS
Grant Sanderson — holds since 2026-06-30 — tap for who they are
Same subject: Often people mistake the depth of thought needed to create something that coheres for making something that looks aesthetically simple, which is almost never the case of anything great. — tap to centre the map on it Often people mistake the depth of thought needed to create something that coheres for making something that looks aesthetically simple, which is almost never the case of anything great. Last stated 3 months ago
15 Jul 2026
JY
Jason Yuan — holds since 2026-07-15 — tap for who they are
Same subject: A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. — tap to centre the map on it A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. Last stated 6 months ago
21 Apr 2026
BJ
Brandon Jacoby — holds since 2026-04-21 — tap for who they are
Same subject: A company name can have different appeal to corporate buyers versus their customers. — tap to centre the map on it A company name can have different appeal to corporate buyers versus their customers. Last stated a week ago
4 Oct 2026
PG
Paul Graham — holds since 2026-10-04 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated 2 months ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them — tap to centre the map on it A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
IA
Isaac Asimov — holds since c. 1959 — tap for who they are
Same subject: A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness — tap to centre the map on it A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness Last stated 14 years ago
8 Jan 2013
DD
Daniel Dennett — holds since 2013-01-08 — tap for who they are
Same subject: A person who works from a recipe, even an innovative one, starts from something that already exists. — tap to centre the map on it A person who works from a recipe, even an innovative one, starts from something that already exists. Last stated 11 years ago
6 Nov 2015
TU
Tim Urban — holds since 2015-11-06 — tap for who they are
Same subject: "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. — tap to centre the map on it "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A company needs someone with a product vision to recover — tap to centre the map on it A company needs someone with a product vision to recover Last stated 4 years ago
5 Nov 2022
DH
David Heinemeier Hansson — holds since 2022-11-05 — tap for who they are
Same subject: A company should define what great looks like for its own role rather than borrow another company's definition. — tap to centre the map on it A company should define what great looks like for its own role rather than borrow another company's definition. Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
At the centre
Everybody's own ideas seem obvious to them, so what is obvious to you may be amazing to someone else.
Holds Read this korrent →
What is obvious to you is often not obvious to anyone else, so show early drafts to a representative reader.
Holds
Obviousness comes from conforming to people's existing mental models: do not reinvent a common UI pattern unless the new one is at least twice as good.
Holds
An idea can look obvious in hindsight only because the insight that makes it obvious was itself the hard discovery.
Holds
You can build anything now, but not everything is worth building; what matters is whether ideas take a shape somebody else would want to use.
Holds
Creativity is not just putting things together; it is an answer not foreseeable from the question and what was already known.
Holds
The most powerful rule for an exceptional interface is that it feels obvious to use; novelty, minimalism and simplicity are means to that, not the end.
Holds
The people who come up with genuinely novel insights are also unusually clear communicators of them, against the assumption that expertise spoils explanation.
Holds
Often people mistake the depth of thought needed to create something that coheres for making something that looks aesthetically simple, which is almost never the case of anything great.
Holds
A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it.
Holds
A company name can have different appeal to corporate buyers versus their customers.
Holds
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Holds
A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
Last stated c. 1959
Holds
A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness
Holds
A person who works from a recipe, even an innovative one, starts from something that already exists.
Holds
"Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work.
Holds
A company needs someone with a product vision to recover
Holds
A company should define what great looks like for its own role rather than borrow another company's definition.
Holds